28 January Tendencies in design Web 2018 by 8 referring ones
You want to be to the last one with your webpage to improve the result of your conversions of visits in clients? The year begins and we already began to see the real tendencies that they are going to mark to the tendencies in design and positioning Web for this 2018.
You want to know why is important that your webpage adapts to the design tendencies Web 2018? Give the play!
Tendencies in design Web 2018 by 8 referring ones:
Personally, I believe that 2018 are not going to be very different as far as the design tendencies Web that there is at present.
With respect to the visual point of view, I intuit that the well-known as flat design is going to continue prevailing the rest of tendencies, because he is the type of design that better is able to adapt at present to the different sizes from existing screens.
In case you do not know what is, flat design or flat design is a type of design in which the minimalism prevails and in which it is done without or considerably all type of unnecessary adornments in the Web with the aim of simplifying the message is reduced, to improve the functionality and the attainment of objectives of the Web.
Although I consider that there is a variant in this type of designs who is going away to restore in the next months and is that the colors (or trowels of colors) that will be used will lie down to being more showy than the typical colors pie that we were now in many Webs.
That yes, for the bottoms, will continue predominating the target over all. ð
Sliders of images every time will have less fitting in the designs. In fact, for time every time they are enough more in disuse, but still some is seen that way.
Help also to its disappearance the tendency to use a type of enormous images that occupy all the width and stop of screen denominated hero. You have some examples of this type of images hero here.
Another visual tendency more and more in height (that also has burst the world of marketing online during 2017 and has been a time between us) is the frequent and more and more constant use of the video, as much within the contents of a Web as for bottoms.
With respect to WordPress, CMS in which I am specialized, the use of maquetadores Web will continue being unstoppable. Personally, I recommend in this sense the use of Elementor.
The user experience will be due to strongly continue taking care of over all the things.
A very important paper in will continue it to it playing, as for or a few years, the design Web responsive, since the visualization of Web sites is more and more even (or even greater) between this type of devices and the desktop computers.
In addition, this experience of user also will have very to be taken care of in relation to the SEO, since both will follow strongly bound.
The tendency of our Google friend in the last time is to think more about first than in second according to they say the most understood in this matter. Very logical thing on the other hand.
Personally, I believe that one is not obsessing themselves with no of them and finding the maximum possible balance between optimization SEO (to write texts and contents for bots of Google) and experience of user (to write for the people). As Aristotle shelp, in the midpoint it is the virtue. ;)
As far as the design, I believe that the 2018 are going to be a year of changes.
The video, the minimalist design, heads with great images, ample spaces between sections and alive and degraded colors is going to be a little the line of work.
Effects to hover and elements in movements with so famous animations and cinemagraphs (images with some element in movement) are going to be tendency.
All these effects concerning design work and are really attractive but a balance has to be.
All these scripts slow down the Web and is necessary to use them by far well-taken care of since the speed of load concerning SEO is very important.
Google puts difficult a great design when limiting much these functionalities as brand its Google tool page speed.
In addition the one that forces to that we use version AMP in the mobile causes that many designers are against using this means.
Yes it is certain that we won in usability with AMP, we do not know to day of today that will make Google.
Another important factor that I believe that is going away to begin to use more and the groups are going to begin to implement in the movable version, is the one to use the menu more down hamburger, when doing scroll with the finger the menu must change of site.
Thinking about the user, the design must be clean and care, the visitor must have everything to a click, and to cause that it reads less possible, is necessary to think that in the mobile the texts become very long.
Elementor page to builder (for my the best maquetador at present) includes boxes of flip box that allow to create pictures of two faces being allowed to inlay texts doing the most pleasant reading and occupying less space.
Google wants that we think more and more about the user, is necessary that we serve the possible most direct information to him, than we know to guide it by all the Web of easy way is fundamental nowadays.
If the design does not attract any more to him to enter, it will leave the Web soon, if it is lost by the site will not last much, if there are no texts and calls to the action are very probable that we lose that sale or possible reader.
If tendency had to choose for design Web that we go to see much in 2018 (of the different tendencies that will prevail in the next months), she is the one to create designs for each device independently.
This means that every time we are going to go to more create a specific design for the mobile and another one for the writing-desk. That is to say, to pass of the present model of design responsive to concrete designs for each device.
In my case, he is something that I take doing a time and it gives very good results me. All we know what passes when adapting a head in complete width to the movable version, for example.
Very of rebellious adaptations, I decided to begin my designs by the version and, once it is taste (or to the one of the client), I create a design for the mobile following the same model: images, colors, texts, etc.
A very clear example is my own Web, the adaptation of the superposed clear blue pictures was frightful in the mobile.
So I decided to create the first version and, when everything was taste, did the one of the mobile from zero. This technique was happened to me own payment to save the possible errors in responsive.
Although it seems a little laborious, the certain thing is that the result is very many better than with a simple design responsive and in the end you have an own version for each device.
Another example is one of my last designs for a client. In this case, the group correctly did not adapt the head of home in the movable version. So that I resorted to create a page of home for the Web and another one for the telephone.
Especially it is important facing the user, because you make sure an exclusive design in both devices and its experience of navigation much more is worked and in tune.
I hope that this truquillo is to you of much utility at the time of designing your websites
From my point of view, there are 3 keys that will mark the tendency in 2018.
- Minimalist and clear designs
During 2017, we have verified that the design Web lies down to the clarity, simplicity and the cleaning and thus I believe that it will stay in the next year.
Not only by its attractive and nice visual effect, but also because the minimalist design takes better with the mobile versions. We know that the users more and more sail from this type of devices reason why the design adapted to the mobile and that he improves the user experience will be the great protagonist.
On the other hand, since the new options to interact with the users and to generate engagement with them (interactive animations, chatbots and the increased reality), lie down to do without the unnecessary elements, which gives as result a design minimalister than puts the center in the usability.
Chatbots will be another one of the prevailing tendencies in the next months and everything aims at that more and more businesses and companies will implement this strategy to interact with their potential clients in the webpage. Attention to the client, pick up of subscribers, automatizations of sale The possibilities of this technology are enormous and the design Web will take advantage of without a doubt these functions.
- Security Web
The security Web is between the main priorities of any entrepreneur or digital business, Google knows it and has made a decision that will affect to the design and the usability.
Since it has noticed that it will notify the users of the potentially dangerous sites, the change to HTTPS stops being an option to be of forced application.
Everything aims at that in 2018 we will verify more and more that people only interact, unloading contained and shares information if a previous confidence exists. And that confidence is ligature to the security, reason why it will have to be considered from the point of view of the design.
I wait for and desire that is a design and minimalist tendency. In all projects and those of my clients, the more we simplified the Web, the more we sell and the more we turned. Flat, clean design, clearly, and with generous spaces. Without adornments, sliders, popups or any excess of information. Every time we see less lateral bars and bet again by the only column of content. Fuentes sans legible, of generous body, minimum 14 or 16. And that yes, as always a good CTA.
I believe that in 2018, almost by mandate of the God Google, the tendency of the design Web will see very conditional by the importance of responsive design. He is already something very important for a long time, but this year it will be it more due to the advance of the connection through the mobile phones and I suppose that the minimalist design that it thinks about the optimization of the time of load and visualization in these devices, will be key.
This clear one that Google in 2018 is going away to put serious with the subject of the mobile and for that reason will expand mobile first index. Reason why the challenge for the next year will be definitively to combine the movable part with the one desktop, being the 2 parts the most seemed to each other possible.
If you want to be to the last one with your webpage you do not let pass through stop these 8 recommendations of cracks of the design and the positioning Web, they will certainly help you to catch the attention of your users, to retain them and to turn them into clients! Without ignoring the improvements and adaptations SEO that you need to implement for being irresistible for Mr. Google. What recommendation resonates more in your head to begin to implement it already?