14 Nov The 7 errors that make you lose clients obtaining that your webpage fails
Many of the people who contact with me interested in my services of design Web have the same problematic one, have a beautiful Web and with more or less professional finishing (some people became they themselves, others were engaged other professionals), but the common problem is that they do not sell indicate his frustrations, fear and uncertainties on if its project is viable or not or where it is the problem look for the answer their question of why its webpage does not work
I always say, by my experience, that to be in Internet is not sufficient, exists a brutal competition, almost surely, bandage which bandage, will exist much competition you need to have a Web that works, an expensive calling card a webpage without strategy is not used for anything.
A webpage that has been designed of strategic form CONNECTS, MOVES AND SELLS. In that order. All these websites that do not work have a series of errors common, that I am going them to call The 7 errors of novice that will make you lose clients obtaining that your webpage fails. In addition to seeing those 7 errors, we are going to also see how solve them!
The 7 errors that make you lose clients
obtaining that your webpage fails
Error Web 1-Choose Number technical elements and tools of low quality
It is going to be the base of your webpage, and a bad election, either by ignorance or to want to save 4 duros can throw by earth the success of your webpage. Here I want to speak to you of:
- The domain: your direction Web (www.tudominio.com), you can decide on your personal brand, the commercial name of your company, use key words or a combination of the two previous options. This domain would have to be easy to write, to spell and to remember; and without ±'s, scripts or numbers. It has an average cost of 15 Euros to the year, I I recommend to have it all together one, domain more hosting, in addition the first year to hosting to you usually they give the domain. If you have doubts exceed how to choose your domain post throws an eye: How to choose the name of domain of your webpage
- Hosting: the place where one is going away to store your webpage. The quality of this service repels in its speed of load and stability, and for that reason among others things influence directly in the SEO, that is to say the positioning of the webpage (to leave in the finder of Google), reason why are recommendable hosting of quality, I to you usually recommend WebEmpresa, offers a service of quality with fantastic a technical support from 79 Euros to the year.
- The group: thousands and thousands of groups exist, the election of group is going to inlfluir in the design and functionalities of your webpage, in its facility of handling and its speed of load (another factor to consider for the positioning SEO). I work with a premium group that has a cost of 60 dollars of by life, gratuitous updates, is truth that are them economic, but visual his finished and functions they do not have comparison.
- Plugins: miniapplications that you can install to your webpage to incorporate new functionalities, but that badly chosen can do that your webpage loaded very very slow (negative point for SEO
All we go with haste nobody sails by a slow webpage, because one is hopeless, and if your webpage is fallen by the low quality of hosting you will be losing visits and paying a service for anything.
Error Web Number 2-No to work your personal brand
I know that it gives fear to expose itself in the world online, I know it, I myself I phelp and I registered in the office of patents and brands a commercial name. It was going to me to hide behind that name and a logo. But then I discovered the power of the personal brand dare to you to shine with your brand, use your name, pon your photo and that is nothing else seen enter your website, full your Web of your personal brand. You do not sound as your competition, identifies to you with your texts and your tone of voice, differentiates to you! It will make you connect with your visits.
The confidence of the people mark them generate it, you yourself, dare to you to shine and found with your products or services to you to do them only.
Error Web Number 3- To leave your branding at random
Your logo, your colors and your typographies transmit emotions and feelings. Your branding must be aligned with your personal brand, with your mission, vision and values. One is not to make the elections because he is beautiful or because it is your favorite color, you are what you transmit, if you are not able to transmit you will be communicating it an erroneous or confused message. Your branding will serve as guide and will give you visual coherence to your brand.
It communicates of coherent form, remembers that you are what you transmit.
Error Web Number 4-No to have an ideal client
When you speak to everybody you do not speak to anybody. Your message, the texts of your webpage must be writings for a public in particular, for your ideal client. When you have an ideal client you speak for him, because to know its desires, needs, frustrations and points of pain. You are able to connect with his emotions and to activate his impulse of purchase.
It imagines to your ideal client, you will see the easy thing that it from now on turns out to write.
Error Web Number 5-No everything is gold which shines
Many people request a beautiful Web to me, but that is beautiful does not go it to make sell the content of your webpage is vital, the design attracts, but the texts are those that they are going to retain to the visits and to turn them into clients. You webpage need to have a series of minimum content so that she generates confidence and she transmits your proposal of value.
The design remembers attracts but the texts retain.
Error Web 6-Design Number without knowing how one is going away to want to make profitable
The architecture Web, design and strategic content is going to depend, among other things, on the form in which it is wanted to make profitable the webpage. You think to sell services? Perhaps infoproductos? To make post sponsored? To participate in programs of affiliates? Or to perhaps include banners advertising? The webpage altogether must be designed of strategic way, and each page must design itself with an objective and be as much the text as the call to the action aligned with the established objective.
It thinks with what and how you think to make profitable your webpage?
Error Web Number 7-No to work your visibility
Brilliant already you have a Web, you think that now you can cross of arms? Then no! The Web is going to be the final destination, but not the home of the way lead magnet, publicity in facebook ads, marketing of contents, guest posting, networking will be the form to impel the visits to your website and that then your page works by you. But it is that my Web does not leave already in Google you will be asked? Yes, your Web will be optimized for SEO, the SEO is a basic race to long place, you are not positioned overnight, but the acquisition of visits can be impelled of many forms, why to waste them?
It attracts qualified traffic your website and your page will work by you.
You identify some of these errors of novice in your website? It is an error to think that the success of a webpage does not depend on its strategic elements, or not to understand it as part of a greater strategy. In as in the positioning SEO more than 200 factors they influence in your positioning, to perfectly work only one of the factors they will not make position your page to an excellent place.