06 Sep How to choose the images of your webpage and to transmit your personal brand
You have stopped yourself to think about the importance that has the images of your webpage? A Web that works, a Web that turns the visits into clients and who give results is not a at random created Web. In his creation, so important it is the design with his: colors, typographies and photographies; as the Copy, texts of the Web.
It connects with your hearing:
Why can the images of your webpage do it irresistible?
The images of your webpage have a great potential, for that reason they must act 3 as:
-1 Captar the attention of the users, to multiply the impact of the content and to improve the experience of user when doing your more attractive Web at the time of visualizing it. The user experience is part of the positioning SEO, if you obtain that your Web is attractive will increase the dwell time of your visits in the same. A Web without photos imagines would be a little tempting text block to read, which would take more boring its reading and that your visits left your page so what entered without to have read a single line
-2 Transmitir the essence of your brand. The images are able to transmit emotions and feelings, those emotions are going to depend on the content of the image, its colors, their light for that reason it is important to unify the photographic style so that altogether they transmit your essence name brand. The emotions are the key to connect with your hearing and to secure the purchase impulse.
-3 Transmitir your image name brand. Your webpage must have a visual coherence, a unified style that allows to create a global image that reinforces the values of your brand and that does it recognizable, multiplying its potential and impact beyond your Web, as for example in the social networks.
Tips to choose the images of your webpage
In many occasions, when I carry out works of design Web, my clients request advising to me on the images to choose. I always tell them that the images have the power to differentiate from your competition being introduced your own style to you, introducing your personal brand with your: mission, vision and values. All this mixed with a creativity touch that introduces your more personal brand will cause that your Web is everything a success.
1- To choose to do some to you customized and original professional photos of study that show a fusion of your better personal and professional version.
2-Choose to choose photographies of banks of images.
Both options are valid, to choose by some professional photos of study for adorning tooooda the Web not always is an option, since it can happen to you as that I am little photogenic and I need to make 100 photos to obtain one me in which it does not leave with rare face as expensive forced little natural with the fitted jaw or I leave with an eye pipe that also to me usually happens in aim (certainly more than one it understands to me).
So, a very good option is, obvious, to include some photo yours whom you like, since your photo generates confidence, proximity and humanize your peeeeero brand choosing to complement by photographies of banks of images to make more line of vision your webpage.
5 Keys to choose the images of your webpage
Now I want to give 5 advice you nails at the time of choosing your photos:
1- Respecta copyritgh and uses quality sources. Banks of free gratuitous images of author rights exist, in my blog you can see the article free Better banks of images: My 5 favorites for Web, blog and contents of RRSS. Or also you have banks of images of payment to reasonable prices, as for example Shutterstock, with an ample catalogue of images of very good quality.
2-Choose quality images. The images must have a good resolution, so that they are not blurred or pixeladas and to avoid therefore a little professional image.
3- The images must publish with their size of visualization and tablet their weight. It does not have sense to raise for example a photo of 3500px of width if one is going away to show a size of 250px, since the only thing that you are going to obtain is to slow down the time of load of the page and to harm the positioning SEO of your website. In addition, you do not forget to compress his weight are tools as tinypng, that reduces the weight of the image until near a 80% without losing quality.
4-No you follow fashions, the election of the images you must be yours, yours personnel, because you must feel to you identified with them and so they transmit. It thinks about your personal brand, in your mission, vision and values it thinks about your corporative colors and finds the images that transmit your essence. Dare to you to being original, but always choosing some elegant and beautiful images.
5-Choose images that are chords to your thematic one. They must have relation with the action or the result that you offer and that has relation some images with others to secure that visual coherence of image name brand.
4 Examples of combinations of images for your webpage
And as for sample a button, I am going to show 5 combinations to you of photos as a example to put in practice everything what I have commented to you! If you want to see some of the images greatest or to obtain it for your webpage you only must click on the image.
Combination 1: This combination and election of photographies could be for a bloguera of trips. In particular a bloguera that wants to transmit that she is an adventurer, who is glad and full of energy and vitality.
Here you can see that the thematic tour surroundings the trips, for that reason one is a boat, shells, a summery hat and a camera. You can see that all the photos share the same basic color, as well as several common elements that they cause that you can relate the images and report to them to continuity forming of a single idea to transmit.
Combination 2: This combination and election of photographies could also be for a bloguera of trips. But in this tactical mission for more romantic, chic, sweeter and more cosmopolitan a bloguera.
Here you can see that the thematic tour surroundings to the trips also, for that reason is an airplane, a map, an agenda/notebook to organize the trip You can see that all the photos share the same basic color, as well as a common element, the agenda or notebook to organize the trip, that causes that you can relate the images and report to them to continuity forming of a single idea to transmit.
Combination 3: This combination and election of photographies could be for an enterprising woman who offers services online or related to the world online, as she could be a designer, a Copy, a consultant of marketing or undertaking In particular an enterprising one that wants to transmit its feminine, elegant touch, its transparency and professionalism with a full self-assured touch of vitality, freshness and happiness.
Here you can see that the thematic tour surroundings to the benefit of services related to the world online, for that reason is a computer, notebook, clipboard You can see that all the photos share the same basic color, as well as a common element, some green fine leaves in an acid tone, that causes that you can relate the images and report to them to continuity forming of a single idea to transmit.
Combination 4: This combination and election of photographies could to be also for woman enterprising that offers services online or related to world online, as it could be a designer, a Copy, a consultant of marketing or undertaking But in this tactical mission for a person who wants to transmit a more serious and professional style, perhaps for a person of greater age than the previous one or with a personality much more calmed and calm.
Here you can see that thematic also the tour surroundings to the benefit of services related to the world online, for that reason is a computer, notebook, clipboard, a mobile to transmit the idea of access and contact You can see that all the photos share the same basic color, as well as a common element, some green great leaves in a dark tone, that causes that you can relate the images and report to them to continuity forming of a single idea to transmit.
With this one article you have been able to see the potential that has the images of your Web and the importance of their election based on which you want to transmit, that it is going to depend on the content of the photos and the chosen colors. After reading the article You think that you need to review if the images of your website transmit the essence of your brand?