How to choose the images of your webpage and to transmit your personal brand
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How to choose the images of your webpage and to transmit your personal brand

How to choose the images of your webpage and to transmit your personal brand

You have stopped yourself to think about the importance that has the images of your webpage? A Web that works, a Web that turns the visits into clients and who give results is not a at random created Web. In his creation, so important it is the design with his: colors, typographies and photographies; as the Copy, texts of the Web.

 

hearing

It connects with your hearing:

Why can the images of your webpage do it irresistible?

 

The images of your webpage have a great potential, for that reason they must act 3 as:

-1 Captar the attention of the users, to multiply the impact of the content and to improve the experience of user when doing your more attractive Web at the time of visualizing it. The user experience is part of the positioning SEO, if you obtain that your Web is attractive will increase the dwell time of your visits in the same. A Web without photos imagines would be a little tempting text block to read, which would take more boring its reading and that your visits left your page so what entered without to have read a single line

-2 Transmitir the essence of your brand. The images are able to transmit emotions and feelings, those emotions are going to depend on the content of the image, its colors, their light for that reason it is important to unify the photographic style so that altogether they transmit your essence name brand. The emotions are the key to connect with your hearing and to secure the purchase impulse.

-3 Transmitir your image name brand. Your webpage must have a visual coherence, a unified style that allows to create a global image that reinforces the values of your brand and that does it recognizable, multiplying its potential and impact beyond your Web, as for example in the social networks.

 

image or photo

Tips to choose the images of your webpage

 

In many occasions, when I carry out works of design Web, my clients request advising to me on the images to choose. I always tell them that the images have the power to differentiate from your competition being introduced your own style to you, introducing your personal brand with your: mission, vision and values. All this mixed with a creativity touch that introduces your œmore personal brand will cause that your Web is everything a success.

 

it shoots with an arrowAt the time of choosing your photographies you have 2 options:

1- To choose to do some to you customized and original professional photos of study that show a fusion of your better personal and professional version.

2-Choose to choose photographies of banks of images.

 

Both options are valid, to choose by some professional photos of study for œadorning tooooda the Web not always is an option, since it can happen to you as that I am little photogenic and I need to make 100 photos to obtain one me in which it does not leave with œrare face as expensive forced little natural with the fitted jaw or I leave with an eye pipe that also to me usually happens in aim (certainly more than one it understands to me).

 

So, a very good option is, obvious, to include some photo yours whom you like, since your photo generates confidence, proximity and humanize your peeeeero brand choosing to complement by photographies of banks of images to make more line of vision your webpage.

 

tip

5 Keys to choose the images of your webpage

 

Now I want to give 5 advice you nails at the time of choosing your photos:

1- Respecta copyritgh and uses quality sources. Banks of free gratuitous images of author rights exist, in my blog you can see the article free œBetter banks of images: My 5 favorites for Web, blog and contents of RRSS.  Or also you have banks of images of payment to reasonable prices, as for example Shutterstock, with an ample catalogue of images of very good quality.

2-Choose quality images. The images must have a good resolution, so that they are not blurred or pixeladas and to avoid therefore a little professional image.

3- The images must publish with their size of visualization and tablet their weight. It does not have sense to raise for example a photo of 3500px of width if one is going away to show a size of 250px, since the only thing that you are going to obtain is to slow down the time of load of the page and to harm the positioning SEO of your website. In addition, you do not forget to compress his weight are tools as tinypng, that reduces the weight of the image until near a 80% without losing quality.

4-No you follow fashions, the election of the images you must be yours, yours personnel, because you must feel to you identified with them and so they transmit. It thinks about your personal brand, in your mission, vision and values it thinks about your corporative colors and finds the images that transmit your essence. Dare to you to being original, but always choosing some elegant and beautiful images.

5-Choose images that are chords to your thematic one. They must have relation with the action or the result that you offer and that has relation some images with others to secure that visual coherence of image name brand.

 

 

passion

4 Examples of combinations of images for your webpage

 

And as for sample a button, I am going to show 5 combinations to you of photos as a example to put in practice everything what I have commented to you! If you want to see some of the images greatest or to obtain it for your webpage you only must click on the image.

Combination 1: This combination and election of photographies could be for a bloguera of trips. In particular a bloguera that wants to transmit that she is an adventurer, who is glad and full of energy and vitality.

Here you can see that the thematic tour surroundings the trips, for that reason one is a boat, shells, a summery hat and a camera. You can see that all the photos share the same basic color, as well as several common elements that they cause that you can relate the images and report to them to continuity forming of a single idea to transmit.

trips 3trips 4trips 2trips 1

Combination 2: This combination and election of photographies could also be for a bloguera of trips. But in this tactical mission for more romantic, chic, sweeter and more cosmopolitan a bloguera.

Here you can see that the thematic tour surroundings to the trips also, for that reason is an airplane, a map, an agenda/notebook to organize the trip You can see that all the photos share the same basic color, as well as a common element, the agenda or notebook to organize the trip, that causes that you can relate the images and report to them to continuity forming of a single idea to transmit.

trips pink 1trips pink 3trips pink 2trips pink 4

Combination 3: This combination and election of photographies could be for an enterprising woman who offers services online or related to the world online, as she could be a designer, a Copy, a consultant of marketing or undertaking In particular an enterprising one that wants to transmit its feminine, elegant touch, its transparency and professionalism with a full self-assured touch of vitality, freshness and happiness.

Here you can see that the thematic tour surroundings to the benefit of services related to the world online, for that reason is a computer, notebook, clipboard You can see that all the photos share the same basic color, as well as a common element, some green fine leaves in an acid tone, that causes that you can relate the images and report to them to continuity forming of a single idea to transmit.

table of pink and green work 2table of pink and green work 1table of green and pink work 3table of green and pink work 4

Combination 4: This combination and election of photographies could to be also for woman enterprising that offers services online or related to world online, as it could be a designer, a Copy, a consultant of marketing or undertaking But in this tactical mission for a person who wants to transmit a more serious and professional style, perhaps for a person of greater age than the previous one or with a personality much more calmed and calm.

Here you can see that thematic also the tour surroundings to the benefit of services related to the world online, for that reason is a computer, notebook, clipboard, a mobile to transmit the idea of access and contact You can see that all the photos share the same basic color, as well as a common element, some green great leaves in a dark tone, that causes that you can relate the images and report to them to continuity forming of a single idea to transmit.

table of green work 2table of green work 1table of green work 3table of green work 4

 

With this one article you have been able to see the potential that has the images of your Web and the importance of their election based on which you want to transmit, that it is going to depend on the content of the photos and the chosen colors. After reading the article You think that you need to review if the images of your website transmit the essence of your brand?

6 Commentaries
  • Urbanandmom
    Published to 08:41 h, 07 September

    The combinations enchant to me that you propose. I use bank of images attempt that always have a same style and, if it can be, that is the same author.

  • Belswan
    Published to 10:54 h, 07 September

    The attractive truth that is certain that a Web with imagnes has but time to you looking and reading that one that does not transmit absolutely anything to you. it happens to me. I never have resorted to banks of images nor anything by stilo. I have always used mine are of better or worse quality. That it is an error to improve. It must be the perfect image and to be attractive so that the visitors look it well and if there is a connection makes click.
    Of course I am going to consider your advice as expert who you are to improve my Web. thousand thanks for the post. very complete

  • NataliciosaCom
    Published to 09:56 h, 08 September

    I have remained with the one of weight of the images because she touches to me of fence. When I began raised the photos trying that were of highest quality, then it left them enormous, weighed much and it did not give account me of which that one slowed down the load of the blog. It was necessary that studied graphical design to give account to me of those things. And already when I studied community management I put hands to the work to be publishing all the photos, one to one, resubi©ndolas. Imagine to you, 7 years of blog with a minimum of 3 photos each post, curro was a madness jajaja. So for that reason I remain with that point of all the post, it resounds in my head and now I have it super present: _D
    The combinations that you have put are buf. And so me flipa the photographic composition and you put colors and small leaves there to me, I become crazy. Every one enchant to me, really 😠😠ðŸ˜
    Many besinos!

  • Beautiful and wonderful
    Published to 16:00 h, 08 September

    Hello! Your entrance has enchanted me, you are right much when you say that a webpage with some good photos and a good presence catch the attention of the users and it does more attractive. Your examples of combinations of images have enchanted me. I sometimes use own photos and other times photographies of banks of images, Thanks for your advice are going to me to be very useful. A greeting.

  • rukiixholic
    Published to 14:55 h, 09 September

    Helloa
    I enchant too much this entrance of blogs, too useful, and to take and some ideas to me to do in mi.blogs! You agradeszco that you took your time in making this entrance, wmcantaron the examples to me of photos!
    Many kisses

  • Vanesa
    Published to 16:39 h, 09 September

    That insolent your proposals and I cannot again be more in agreement with you, we must have much taken care of at the time of choosing what image is going to us to represent of course and if she is not own to have well-taken care of with the copyright. I requested permission to use an image and they wanted to me to receive a pasture so I showed preference for an own one that in addition I believe that she identifies much to me. Despite I am thinking about changing but I will not do it until she is not completely safe of what it is what I want because of being the first impression that gives the extremely important blog and. Muaks

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