02 Nov Why to have a webpage is not sufficient to sell
Certainly you know cases or you have heard speak of people who have had a webpage for her business and she did not obtain clients with her and she is that to be online it is not sufficient, for that reason I want to tell my history you, in case she is to you inspiring.
Volume the decision to have a webpage: My homes
Much people when she begins in the world online think that with having a webpage it is sufficient, in fact I also I thought it. As you already know, I have studied the degree of administration and direction of companies and a masters of digital marketing. Before studying the masters I made a pair of courses of WordPress and social networks, created my Web and I offered my services of marketing, thus generally
It offered services of community manager, design Web, graphical design, writing of contents It thought if I know of all this why not to offer it? More possibilities of obtaining clients no? Then nooooo! Error!
To have a webpage is not sufficient to sell: My first slip
The life of enterprising has many good things, but also many slips and failures and I occurred of you brush with first had a Web, but she did not work there was dead of laughter, seeing spend the time and the visits without pain nor glory she frustrated to me to see that she is not that she did not obtain clients, is that not even they contacted with me to ask estimated my frustration to me was maximum, my impatience went off (the little or nothing who I have because always I want the things for yesterday) and began to think that my adventure had finished without not even having begun. It felt that it lost time and money, and that religiously the invoices and the mortgage arrived to me at home of month, and I shelp this cannot be, something fails and as in addition to impatient I am obstructionist, and the one to throw the towel does not go with me, I seted out to know why my Web was failing
It had a Web, serious, professional, very politically correct a Web of services of marketing as other many, all with the same message, the same tone, all sounding the same, they only changed to the photos and colors a Web with which I did not feel identified, and whom whatever she does not know me either to me she would identify. But it hears! It was what I had my competition thought who that I would be what worked
My great discovery: To make a Web is much more that to know how to use WordPress
Although it sounds a little absurd is thus, to know how to make a beautiful Web does not mean that one is going away to be a Web that turns the visits into clients. A webpage that works must have:
- a previous study of branding on which the brand wants to transmit
- a strategic design, to be each page written and designed with an only objective
- it must be optimized SEO to be able to position to largish term of organic form
- it must be directed to your ideal client to be able to connect with your visits, to connect with his emotions
- and mainly it must radiate personal brand, your personal brand and your personality.
In order to be able to follow sometimes it is necessary to begin again
Reason why I decided to remake my webpage from top to bottom, to begin of zero AND EVERYTHING ACTIVATED! In a matter of days, the visits grew, the requests of budgets went off and the clients arrived
The clients shelp me that they wanted to work with me because they had connected with my webpage, because my page had enchanted them of on me and I saw as the fact mix you yourself to you with your product or service, the fact to work your personal brand decorating it with a touch of your own personality and knowing to whom you go, that you speak. your message arrives and connects with the people, turning the visits into clients. And she fills of pride and joy to you to see that those people want to work with you, because your you have connected with them, because behind the brands they are the people, and the people are those that go to make connect or not with the clients.
I happened to have a webpage that was an expensive calling card to a webpage that it connected with my visits and that turned the visits into clients, finally it saw results, finally it saw that my Web worked and finally it saw that the dream of being my own female leader and to live on my project was possible.
And I thought this problem I do not have it only
I myself I have visited many pages Webs in search of products or services finding Web sites that sounded exactly the same, that let not know how because to decide to you because all have the same correct and professional message.
I realized, that the change that I had experimented in my webpage, could also be to him useful to other many people, many other people who dare to shine with own light and which they bet in serious by his project or business thanks to a design irresistible strategic Web.
You can also solve the problem to have a Web that does not work and to happen to have a Web that it enamors, that it connects with your hearing and that turns the visits into clients, a Web that is going to allow to you to fulfill the dream to live on your project or business.
Your also you thought that to be online it was sufficient?