07 February SEO 2017: Tendencies and advice to improve your positioning Web
It means Optimization Search Engine, or to put it another way, to optimize a webpage them web search engines and thus to be able to improve your natural position in the results of the finders, considering things how: the architecture Web, usability, the experience of user, the key words, the social actions of marketing, link building, networks, the marketing of contents and all this with the aim of improving our visibility.
But the SEO is not something static, he is not something that you work once and you can forget to you it, in fact, exist about approximately 200 factors that consider to determine our position in the finders. For it, finders as Google, that is used, have invented a series of algorithms that have made understand the SEO and work this one of very different way throughout the years.
With these algorithms, Google changes the way, of we say, to evaluate or to score our webpage, to grant an opposition to him. Whenever it realises Google changes in the algorithm, they can affect to the webpages with a penalty or reduction of positions.
With these constant changes, also Google looks for, aside from offering the best results for the users, of avoiding that the SEOs make trap, therefore it makes sure to show the most excellent pages for the user. But these algorithms complicate the work of the SEO, since after the year, are hundreds the changes of algorithm that take place, many of them are announced and recognized by smaller Google and others however no.
Two types of penalties, algorithmic and the manuals exist.
The algorithmic ones are automatic and work based on the parameters established then by Google.
The manuals, in which Google reviews your webpage, penalize it and you it communicates it by means of a message through Google Search Console indicating the causes by which they penalize to you.
The most important algorithms and are Panda and Penguin.
To create content of value of minimum 300 words
To fight against the internal and external duplicated content
To analyze the optimization of the content and the use of keywords
And the algorithm of penguin that concentrates in the quality of the connections, as well as its naturalness, verifying that they come from domains of your niche of market and excellent sites. It fights against:
The purchase of connections in farms and directories
The anchor use text nonnatural
In addition, we have the Phantom algorithm, that is the algorithm of the quality, the one that studies the experience of user in the webpage, the quality of the content, the dwell time, the rate by ricochet, 404 errors etc
These are most important, but more algorithms as flowery, Austin, Caffeine, Venice, Pigeon exist
And in the meantime algorithm and as much change, how to know which is the strategy right SEO what we must follow? For it I have consulted to two experts of the world SEO so that they give its advice us exceeds what strategy SEO we must follow in this 2017, with the recommendations of the zones that we must work to improve our positioning and visibility.
The creator of the Prohibited Blog and King of the Back Hat
For this 2017, as far as link building more and more talks about, would take care of the profile of connections that we are obtaining, those that aim directly at our project, and would at least watch at any moment the indexing, something that Google is polishing much with surprising and terrible results for the medical instructors of Black Hat SEO. The press connections are being prostituted more and more, would not be strange to me that there was a macro-cast of penalties manuals, we hope that no.
As far as own algorithm of Google, we must to continue adapting our sites and our efforts in everything what mobile represents the traffic, that does not stop growing, and to begin to understand that to make SEO is a thing that becomes much more easy if we remembered, often, that also we must contribute a good experience of user and that this type of factors every time concerns more.
Consulting training SEO and in Marketing Online, specialist in search engine optimization, conversion Web and analytical Web.
The 2017 will be the year where the SEO we will have to fix to us first to the movable version and second in the version desktop of our Web
On the one hand the traffic statistics SEO of our projects Web will have a proportion of movable traffic over 30% and on the other hand Google is taking more in account in his algoritrmo unique factors from the movable version.
The first tasks of optimization SEO of our Web would focus it to improve the usability of the movable version of the Web. That the page loaded fast, that must only do scroll vertical, that the legibility of texts is optimal, nothing of messages in MGP-UPS. Also we must remember that when doing these theoretical improvements of SEO, also we are improving the usability of our website and that affects the conversion, that also is a factor that all digital business must consider.
Both agree in the necessity to optimize the movable version of your website, to optimize their usability and experience of user. You know that Google has facilitated us a tool to verify it by we ourself? You can accede to her in the following connection: Test of Optimization for Mobiles of Google
you have your Web optimized for mobiles?