SEO 2017: Tendencies and advice to improve your positioning Web
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SEO 2017: Tendencies and advice to improve your positioning Web

SEO 2017: Tendencies and advice to improve your positioning Web

it shoots with an arrowWhat is the SEO?

 

It means Optimization Search Engine, or to put it another way, to optimize a webpage them web search engines and thus to be able to improve your natural position in the results of the finders, considering things how: the architecture Web, usability, the experience of user, the key words, the social actions of marketing, link building, networks, the marketing of contents and all this with the aim of improving our visibility.

 

But the SEO is not something static, he is not something that you work once and you can forget to you it, in fact, exist about approximately 200 factors that consider to determine our position in the finders. For it, finders as Google, that is used, have invented a series of algorithms that have made understand the SEO and work this one of very different way throughout the years.

 

 

it shoots with an arrowAlgorithms of Google and positioning SEO

 

With these algorithms, Google changes the way, of we say, to evaluate or to score our webpage, to grant an opposition to him. Whenever it realises Google changes in the algorithm, they can affect to the webpages with a penalty or reduction of positions.

With these constant changes, also Google looks for, aside from offering the best results for the users, of avoiding that the SEOs make trap, therefore it makes sure to show the most excellent pages for the user.  But these algorithms complicate the work of the SEO, since after the year, are hundreds the changes of algorithm that take place, many of them are announced and recognized by smaller Google and others however no.

 

 

it shoots with an arrowPenalties of positioning SEO of the Algorithms of Google

 

Two types of penalties, algorithmic and the manuals exist.

The algorithmic ones are automatic and work based on the parameters established then by Google.

The manuals, in which Google reviews your webpage, penalize it and you it communicates it by means of a message through Google Search Console indicating the causes by which they penalize to you.

 

The most important algorithms and are Panda and Penguin.

 

Panda algorithm

The algorithm of Panda concentrates in the quality of the content, for this reason, is necessary:bulging SEO

“ To create content of value of minimum 300 words

“ To fight against the internal and external duplicated content

“ To analyze the optimization of the content and the use of keywords

 

Penguin algorithm

penguin SEOAnd the algorithm of penguin that concentrates in the quality of the connections, as well as its naturalness, verifying that they come from domains of your niche of market and excellent sites. It fights against:

“ The purchase of connections in farms and directories

“ The anchor use text nonnatural

 

In addition, we have the Phantom algorithm, that is the algorithm of the quality, the one that studies the experience of user in the webpage, the quality of the content, the dwell time, the rate by ricochet, 404 errors etc

 

These are most important, but more algorithms as flowery, Austin, Caffeine, Venice, Pigeon exist

 

 

it shoots with an arrowTendencies SEO 2017

 

And in the meantime algorithm and as much change, how to know which is the strategy right SEO what we must follow? For it I have consulted to two experts of the world SEO so that they give its advice us exceeds what strategy SEO we must follow in this 2017, with the recommendations of the zones that we must work to improve our positioning and visibility.

 

 

chuiso SEO 2017

Chuiso

http://chuiso.com/

The creator of the Prohibited Blog and King of the Back Hat

 
For this 2017, as far as link building more and more talks about, would take care of the profile of connections that we are obtaining, those that aim directly at our project, and would at least watch at any moment the indexing, something that Google is polishing much with surprising and terrible results for the medical instructors of Black Hat SEO. The press connections are being prostituted more and more, would not be strange to me that there was a œmacro-cast of penalties manuals, we hope that no.

As far as own algorithm of Google, we must to continue adapting our sites and our efforts in everything what mobile represents the traffic, that does not stop growing, and to begin to understand that to make SEO is a thing that becomes much more easy if we remembered, often, that also we must contribute a good experience of user and that this type of factors every time concerns more.

 

 

Javier gosende SEO 2017

Javier gosende

http://www.javiergosende.com/

Consulting training SEO and in Marketing Online, specialist in search engine optimization, conversion Web and analytical Web.

 
The 2017 will be the year where the SEO we will have to fix to us first to the movable version and second in the version desktop of our Web

On the one hand the traffic statistics SEO of our projects Web will have a proportion of movable traffic over 30% and on the other hand Google is taking more in account in his algoritrmo unique factors from the movable version.

The first tasks of optimization SEO of our Web would focus it to improve the usability of the movable version of the Web. That the page loaded fast, that must only do scroll vertical, that the legibility of texts is optimal, nothing of messages in MGP-UPS. Also we must remember that when doing these theoretical improvements of SEO, also we are improving the usability of our website and that affects the conversion, that also is a factor that all digital business must consider.

 

 

Both agree in the necessity to optimize the movable version of your website, to optimize their usability and experience of user. You know that Google has facilitated us a tool to verify it by we ourself? You can accede to her in the following connection: Test of Optimization for Mobiles of Google

you have your Web optimized for mobiles?

6 Commentaries
  • Maria Rodriguez
    Published to 12:18 h, 07 February

    That post more complete, now is called on to put itself to apply the one that is most complicated! The one of the optimization of the reason did not know so right now I am going to verify it. Thank you very much by the post!

  • Annabel and V
    Published to 17:46 h, 07 February

    That interesting! It is certain that in the end the algorithms of google either do not finish knowing the 100% and always is things of more and of less than contradictory opinions are not known and To all this, it seems to me basic the optimizations for movable devices, considering of ˜where the traffic arrives to us most of. Great advice! Thank you very much 🙂

  • Alexandra Dacier
    Published to 16:13 h, 09 February

    The SEO and it is not friendly, ja ja. It did not see it as clearly as you explain it here, and is that the positioning in the Network nowadays influences. I remained open mouth when you say that there is more than 200 factors than they influence in the SEO. And I believe that it is very real what you mentioned of which the SEO is due to work day to day.
    Greetings.

  • Beautiful and wonderful
    Published to 21:28 h, 09 February

    The subject SEO for my is a little complicated, but thanks to your post I understand it better a little, you have explained it and is very complete very well. You are right when you say that much from our traffic it comes through mobile, reason why I am going away to happen through the test of optimization of mobiles that you have let to verify it. Thanks. A kiss.

  • Vanesa
    Published to 16:57 h, 10 February

    Sincerely if it dedicated to me to professional level to this of the blog would worry me more about these aspects but œluckily I am not in that case and of I do more that I practically publish on a daily basis as removing time to dedicate to him to the SEO. And eye, I am not saying to you that quite the opposite does not value it but, if it could would pay so that somebody took care of it. Muaksss

  • Antonio
    Published to 20:58 h, 22 February

    In the end fodder that the SEO is œthat happens while you live. I take realising SEO for my particular businesses not as professional of the SEO (that perhaps already is it) for more than 11 years. when to position a page the only q concerned era to repeat the keyword spear the hidden text satiety and the Webs were even quite flat not as now with wordpress etc.

    I explain, I have several businesses, one of them in the sector construction and than me and given account that finally (and although more of an expert in the subject one gets upset with me) best the SEO at least in the median company we are we ourself, aside from all the optimization on page logically (good titles, h1, h2 etc,) in the end I create q to day of the most important today in a 90% by my experience IS CONTAINED AND UPDATE I for example try to create entrances of blog with my works periodically to create more urls and to enrich them with internal liaisons towards other sections of my Web or even external liaisons towards other articles, youtube etc, etc. in addition to photographies, computer graphics, videos, etc. all optimized good (to day of today there are million pages with info to learn)
    For that reason for the SEO for the median company I have the conviction that the best thing is to be a little self-taught and to do it one same one.

    To day of today and with the criterion to make my own SEO for my businesses I have what I want positioned by the terms search that interest to me and in the position from 1 to 3 of the front page.

    By all this in the SME the SEO must be œthat happens while you live.

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