05 Dic #compa±erosdevida, Christmas Campaign with heart
The past week I participated in a round up, as blogger professional of marketing, they asked to envelope what strategies would recommend for the campaign of Christmas and my answer to me was:
1- I believe in the necessity to connect online and offline
2- To create irresistible promotions and discounts
3-Prepare packagings special and creative
4-Create contests that connect the online one and offline
and finally, and not less important, to participate in social actions and to collaborate with foundations and non-profit organizations.
It enchants Christmas and the spirit to me whom Christmas surrounds. Christmas is understood, as some dates full of love and solidarity of which we must be contributor.
After to have passed my answer for that article for already days, this one past weekend, there have been being shortage the campaign that Hoope and Lush are realising, and have wanted to share it with you, because it seems to me a wonderful initiative.
The article in that I participated, published right day 2 of December, day in which began the Campaign Companions of Life, a campaign what looks for to bring back to consciousness against the abandonment of animals and to foment the adoption responsible for animal in Christmas.
The brand of cosmetic Lush and the Association of Protection Hoope Animal.
You want to know more of them?
Lush was based more ago than 21 years, is a cosmetic company that has gained diverse prizes due to its awareness and sensitization to the users as far as the reduction of the use of packages for protection of the environment, in favor of the protection animal, of cosmetic the animal product noncancellation, and by its ethics, counting even on a department of ethical purchase that endorses its initiatives of just intracommunity commerce anywhere in the world. It has great amount of gels of cosmetic bathroom, champºs and realised with fresh ingredients and organic derivatives of fruits and vegetables, free of cruelty animal. And by all means, you can go to buy his products accompanied by your dog.
Hoope, has been an association of protection animal founded for almost 3 years, that animal fights by the well-being, with a policy of sacrifice zero, fomenting the adoptions responsible and finding home to thousands for animal, allowing them to be happy comprising of a family. At the moment, they manage the Center of Protection Animal of Torrej³n de Ardoz, in Madrid. In addition, they manage a project of management of feline colonies.
This campaign, that has given to home the past Friday 2 of December, under the motto and hashtag #compa±erosdevida, is going to last of month and a half, during which, diverse activities and chats have been programmed that they look for to bring back to consciousness on the abandonment and to foment the adoption responsible for animal, these chats are going away to carry out in the Lush store spa of Madrid, situated on the street of Carmen 24.
Chats #compa±erosdevida Christmas campaign
ºThe protection animal, to have social I Distributes Hoope
Friday, 2 of December of 2016 Is 19:00 20:00
A chat with which to transmit the values and objectives of the protection animal from the ethics and the professionalism of a good management, as well as to put on the table the real situation of the battering animal in Spain.
ºTo adopt: an act of love and responsibility I Distributes Hoope
Friday, 16 of December of 2016 Is 18:30 19:30
The positive implications that an adoption of the fact much more generates to find a life companion there that will give all their love to us. Why, how and to whom to adopt according to our lifestyle.
ºHair nets: to give back the dignity to animal I Distributes Fotopets
Friday, 16 of December of 2016 Is 19:30 20:30
Experience of the Fotopets company during its photographic sessions in the diverse associations of protection animal with which they have collaborated to help invisible.
ºBy the well-being of street cats I It distributes Hoope
Friday, 13 of January of 2016 Is 19:00 19:30 The importance of respecting and of generating a good quality of life to the animal that live in our streets. How to act correctly on a colony of cats that we want to control.
All these chats are gratuitous, but it is necessary to reserve to place sending a mail to email@example.com
(Extracted Programming of its event of Facebook)
In addition to those chats, it has eg: prepared another series of activities
- Walking with dogs, that will be celebrated next the 16 of December in Madrid, will consist of a canine stroll where there will be dogs that will make a march in the name of all the animal that give in every day.
- And a shared in common course of the hand of the well-known one blogger and pastelera Alma Obreg³n, who will be celebrated during the week of the 9 of January, donating all the benefits to the Hoope association.
#COMPAEROSDEVIDA, Participates and you do it trending topic shared in common of Christmas
You do not leave to an animal, you leave a life companion, that is the message of Hoope and Lush.
Would You like to be contributor of this campaign? #compa±erosdevida participates with hashtag, the objective is to turn it into trending topic shared in common of Christmas, with the aim of fighting against the abandonment and fomenting the adoption responsible for animal.
During the campaign they will be united adopting counting its history through videos next to hashtag chosen, #compa±erosdevida, which hope to turn into trending topic shared in common of Christmas.
It participates in this campaign, it raises your video with hashtag and counts his history!