29 Nov Ecommerce: keys of success and advice for your store online
Ecommerce arises yes as an opportunity of business, that makes possible creating a commercial activity of products or services with the unique investment of a webpage, adapted that, to the needs of a store online, without the necessity to arrange to have the physical premises, nor to limit you a geographic space as far as your objective public.
What is a Ecommerce?
It is a webpage that contains products or services that are commercialized under a strategy of digital marketing of electronic form, and 365 days to the year are distributed being these products available 24 hours, without geographic limitations.
What you need to create a Ecommerce?
One ecommerce is much more that a webpage, in her you are going to show your products or services, to show your quality, you are going to offer the possibility to the user of registering themselves, of giving him to a variety of forms of payment and logistics of quality, all this presented with a design and usability that do accessible, easy and attractive the purchase for the user.
For it we needed:
Hosting to lodge your store online
Manager of contents, as he can be WordPress, Prestashop, Magento
- And if the chosen manager of contents is WordPress, you needed plugin WooCommerce.
What is WooCommerce?
He is plugin gratuitous of WordPress that allows you to turn your webpage into a store online, is very easy to install and to form, in addition he is compatible with the SEO tools, as SeoYoast, and you can form different forms of payment, different forms from shipment, as well as their respective expenses of shipment, form taxes, create coupons of discount, create a product with different variations, create a gallery of images, show stock available, offer information of the state of the orders, etc.
Forms to promote your Ecommerce
- Using the social networks, by means of a strategy of digital marketing, elaborating a Social Average Plan, choosing the social networks that better adapt to your products and services based on your objective public. A very important paper within the social networks Facebook plays, with Facebook Ads, that allows to create very reasonable advertising campaigns and great possibilities of segmentation. Other very important social networks can also be: Twitter, Pinterest or Instagram, based on the activity product or offered service.
- Google Adwords, the advertising platform of Google helps you to improve the visibility of your webpage or lies down online, but our visibility we are going it to make depend on the payment of those advertising campaigns. The advertising campaigns in Adwords can be of cost by click in the cases of an announcement search, that leaves when the user writes keywords who activates our announcements, and they would receive us by each click of the user, or to show banners in different sites which are received by each thousand impressions.
- Positioning SEO, you will have to register your domain in the main web search engines, however, in this way it is not all fact, it is necessary to work the positioning SEO of your store online, for it you will have to work the SEO on page by means of: a good architecture Web, with internal liaisons, a good usability, a good design and the election and optimum allocation of keywords and puts description for each URL of each product or service.
- Newsletter, newsletter will allow us to carry out sales in the future, thanks to the pick up of e-mails of the users who have visited the Web and who have facilitated their email, showing certain interest in our product or service and showing to a possible predisposition acquisition of our product or service.
10 Keys to work to construct a Ecommerce of success
1-Design, the design is a key element at the time of improving the conversions, for it we must consider 3 things:
1-Have a present, professional design and responsive.
2-Play with the calls the action, using different colors, size of the letter and text.
3-Take care of the Copy writing of your page.
2-Usability Web, your store online must be responsive, that means that it adapts to all the devices to guarantee his correct visualization. In addition, we must help the user to arrive at our products, for it we will incorporate a finder in a visible place and will create a simple menu and intuitive classified by categories, looking for to diminish the number of clicks that must realise the user to arrive at the product or final service, those clicks will have to be limited 3 or 4 at the most.
3-Presentation of products or services, the products or services must be presented of detailed form, with all the information that you can facilitate to them, with their engineering datas, their benefits, their characteristics, their prices In addition, is recommendable to accompany it by a detailed gallery of photographies that show retail to the product or service, inclusively, would be very recommendable to accompany it by explanatory videos and sample. It is important also, to guarantee the availability of products or offered services.
4-SEO, so important is the product or service offered as being able that they find you, to obtain that they arrive, for that reason is necessary to improve the visibility of our products and our store online. For it, it is necessary to optimize the descriptions of our products or services in each page of each product, we will have to work those descriptive texts using friendly key words and creating URL in our language and using these key words.
5-Attention to the client, a service of attention to the quality client that marks the difference against your competition, the client needs to know that you are there for helping him, before, during and after the purchase of the product or service, you must be able to transmit to him that you are working by and for him, you must facilitate the forms to him of contact by diverse channels, offer a customized attention to him and offer fast and effective answers that contribute to solutions to the doubts or claims of the client.
6-Confidence, working it of two ways, one offering information of the company to transmit transparency, and on the other hand, to generate confidence through the experience and opinion of clients, for it is very recommendable to be present in the social networks, and to work to foment the recommendation marketing.
7-Form of payment, is recommendable to offer to the clients an ample variety of forms of payment to facilitate its acquisition to them, the used forms of payment more are footbridges of payment with banking cards, Paypal or by transference.
Creative 8-Packaging of quality and, if your store online realises the physical product shipment is very recommendable to be creative at the time of packing your products, accompanying it by gratefulness cards, small gifts (as caramels, stickers, et cetera)
9-Logistic, independent of the type of product or offered service you must support you in logistics of quality, or are through mail companies, that have geographic cover and that allow to realise the pursuit of the shipments, or by means of platforms that allow to provide with services electronic with quality, for example with infoproductos, webinars, etc.
10-Email marketing, is a very powerful tool to work in the stores online, since if no, you are losing the opportunity to generate conversions. Thanks to the Email Marketing, you can create loyalty programs to stimulate and motivate the user to that it acquires our products or services by means of discounts, limited promotions, supplies, et cetera
What seem to you these 10 keys to construct your ecommerce? Because the post does not finish here! In addition, today you will have the advice of 6 professionals of the world of marketing and the undertaking, it takes note!
Raquel Garca Cruz
Community Manager. Work with businesses that want to arrive at more clients, doing to them more visible through Internet and differentiating to them from the rest.
To present the entire world ecommerce she is one of the essential keys so that it is successful. If nobody knows the store, hardly they will be able to sell. The Social Networks must comprise of their strategy to secure that visibility. For it will be essential to know his client, to that person who wants that she buys his products, and to know where she is, what social networks use, what pages Webs visit Once it knows who is the client to whom it is wanted to direct, it will have to be present in those networks where it is and to take to end different action to take it until the Web. It will be necessary to define what objectives are wanted to reach and how they are going away to obtain, is necessary to establish a plan. Later, to measure results and of changing what it has not worked.
I am called Cristina. I am editor and designer Web. My work consists of helping small great brands to elaborate and to communicate its message with clarity through the text writing and the design Web. I write on communication, design Web and copywriting.
Quality. Communication. Proximity.
I believe that those three words summarize what, for me, he is ecommerce of success. They are the base so that a store online transmits confidence.
Quality in all the senses. From the own product to the service of attention to the client and the shipment happening through the own design and texts of the own store online.
Communication. In ecommerce the success depends to a great extent on the image that projects and the image depends to the one hundred percent of the communication. In communication I include the creation of an authentic brand, of which they have glamor and one perceives in each word and each corner of his Web; a store online with professional design, texts and images; and all the actions that take to end to gain visibility and to attract clients.
In ecommerce, the design catches the attention what showcase of a store; the texts are the conversation with the client what employee who takes care of after the counter; and the images along with the description are the form to present products. All this must be coherent and of quality to transmit credibility and to generate confidence.
Proximity. The treatment in Internet can also be near and the details count. In this point, I believe that it is important to show who is behind that commerce. We connect with the people and turns out amazing to introduce the numbers of your card in a ghost Web. The details mark the difference and by small that are they can also cause that a person feels special, in ecommerce.
I am Mara de Proyecto Copy and I am to copywriter specialized in stores online. During my 11 years in sales I have learned that the people whom she connects with you are the one who buys or contract to you, for that reason always I say that connectionless, there is no sale and is to which I dedicate myself now: to create connections. I enjoy writing strategic texts copywriting so that the stores online or the professionals of services are able to connect with their clients and thus to increase their sales.
It could say thousand things to you, from using images HD to causing that your clients feel at any moment contributor of your ecommerce, but to center to me in copywriting, that mine is the words.
My advice is that much attention to texts is lent. Many stores only focus in the photographies and they think that just by to show them and to write 3 characteristic ones already they have the work done. Yes it is certain that the people everything by the eyes enters to us almost, but those that sell and persuade in the world online are the words. The client who arrives cannot touch nothing, to only see and to read, already is.
Those are the words that plays and arrives at the mind of the client and those that helps it to reaffirm itself in their decision to buy.
It thinks about your client and it thinks how your client and you will give in the key point to obtain texts that they enamor.
Enthusiastic of the world of the undertaking, consultant and founder of Enterprising Women Online. I train women who want to undertake a business online, validating business ideas, doing reality their projects and harnessing their presence in average digitalises. Specialized in generating sales through Facebook Ads and strategic marketing.
First it is to know clearly what you sell and to whom you are sold it. To define your to buyer person is the essence of the business because once you have it defined and you know exactly who is and as it is you must focus your ecommerce to attract those people using persuasive texts and showing the benefits that your product over the description of the product contributes.
Secondly it is to define a strategy of sales to have a plan to follow and to generate new sales and clients constantly. In my case I use Facebook Ads to catch traffic Web and to do remarketing. The publicity on Facebook is very effective and gives very good results. You are able to close sales that you gave by lost thanks to the announcements of remarketing.
Third party is to have a funnel of sales where you follow in continuous contact with your possible clients through email to be always present and who they remember your brand.
I am social average manager and next to my husband and partner I form what today we called teamwayka; through him we looked for to help to SMEs and Entrepreneurs to transform themselves into companies 2,0, harnessing his brand in Internet, its sales and to connect with his clients.
For us ecommerce needs much precision and work, to take care of the details is vital if we want to increase the conversions and to facilitate the positioning. We have defined at least 4 key aspects that everything ecommerce must have to ensure its success:
Photo: a good image is fundamental, must be of quality and that shows all the angles of the product.
Product card: it must be attractive, captivating and most detailed possible, than it invites the visitor to be interested more in the product and that finally is convinced to buy it.
Valuations: to have the opportunity to read the opinion of others is quite positive, can be decisive in the purchase process.
To share: no Web, blog, landing and much less ecommerce this complete one without the bellboys of social networks. To allow your hearing to share the card of the product will increase the visibility of the same.
As we commented these at the outset to you are not the unique ones, but most important, nevertheless you do not forget that the usability of the platform and its aspect also play an important role.
You cheer up to follow its advice?