What is the visual coherence and as unifying it in Internet
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What is the visual coherence and as unifying it in Internet

it asks

Why I recommend to you to work your visual coherence and to unify the image of your business in Internet?

 

Some ago days, a friend spoke to me on Facebook on a specialist Ads who does some courses that could interest to me. I pass its profile of Facebook and its webpage to me. As any professional who wishes to improve his business, I was interested for that reason. So I visited its profile and its webpage to make a little investigation on this person and to know that it can offer to me.

It surprised to me because the image that it transmitted to me was not good. When seeing its page, its profile of Facebook and other networks, hit to me that it did not have a unified image name brand in his contents. So I lost interest in her and I did not get nor to subscribe in its page. Although it offers as Lead Magnet, a mini course online that seems useful practitioner very and so I need at the moment in my business.

To the few days, my deluded friend called asking to me to me if she had begun with the course of this girl. That dryly I answered: No! She was strange to him much, since she had advised it to me because she knew that she was going to help to me with the strategy that I want to apply in this social network. When I explained the reasons to him for which she had not subscribed to me; among them, whom the image had disappointed me that communicated. It told me laughing itself: œThat you are and your obsession with the design. But you like something and she does not enter you by the eyes you do not stop yourself to see the content with more detail. Please do to leave of side the aesthetic prejudices to me and centers to you in which I tell you, that it is going to you to come very well.

I made case, leaves of side my aesthetic prejudices him and I subscribed to this Web. When I received the video and the exercises of the first module, it impressed the quality to me of the content as well as the practitioner that is for my company.

Why I tell all this roll you? You will tell me

Because I want that DES tells you how it influences the image that you communicate in the actions of the user. If my friend had not insisted me as much, she would not have bothered to me in visiting this page again and much less, it would have been happened to me to subscribe to me. Because the image that passed on to me of first hour to not showed the good professional me who is as well as the benefits that business contributes to its services.

 

visual coherence

Your visual coherence speech by you: Not only you must be good in your work but also you must seem it

 

For that, you must think as a great company and develop a unified corporative identity that transmits the values of your business. In addition, to tell to a history with your texts and images that move the user.

In Internet, numerous supplies within reach of all exist. Your business must seduce in a matter of seconds with the image that communicates so that the user feels motivated and with desires of knowing more on your project.

Yes the appearance that it give to the outside is vulgar, your business will not emphasize of the competition. Although you are offering a quality content and you are a great professional.

That is what it happened to me in the example that I have put previously. This professional did not obtain with the image that communicate to reveal its potential to me, as well as the benefits that could offer to me with their contents. If he does not get to be by the insistence of my friend, he would not have returned to his page nor would have subscribed to me to his Newsletter. Here you have a consequence that brings to create a visual coherence in your image name brand.

 

definition

What is the visual coherence and where it is defined?

 

Without entering technical words, so that you understand to me well. The visual coherence is a series of norms that allow you to create a unified graphical style in the contents of your brand.

These norms are defined in the manual of corporative identity. It is the place where dise±ador/a that realises your brand, will create a guide of style for the image of your business; as logo uses your, symbol of your brand, which are the corporative colors and the font that represents your business, among others elements.

To only have a logo for your business, without being accompanied of a manual that defines these norms does not serve don't mention it. Since when developing the corporative manual of identity of a business, the professional who develops it considers the characteristics of your business, the niche of market to which it belongs, the client to whom you go, etc. In order to be able to create a message that communicates the values of your company and speaks directly with your public.

 

consequences

Which are the consequences of not having a visual coherence and an image unified in Internet?

 

  1. You believe in the mind of the user an image that harms to your brand.
  2. The public cannot recognize your products and/or contents of the others.
  3. You do not transmit your professionalism nor the benefits that offer your products and/or service.
  4. You do not emphasize as referring in the market.
  5. You lose visibility in Internet.
  6. You become one more between the competition.
  7. When losing visibility, you do not obtain subscribers for your blog and less still clients than buy your products, therefore, you will lose sales.
  8. You do not communicate suitably with your ideal client.

When you do not transmit a professional and unified image you confuse the user. Your brand between the competition, so that it feels attracted by your business and it chooses to you and not to another brand, at the time of making a purchase is necessary to facilitate to the public recognizing.

 

advantages

How you can begin to work your visual coherence and to unify your image name brand in Internet?

 

Yes you do not have a logo that is your starting point to develop an image unified in your business. Or this logo does not have a manual of corporative identity where to be able to consult the norms of style of your brand, it follows these steps that will help you:

  1. Use of the logo: If you have an image that represents the name of your business, it uses always this logo following the same norms: the same colors, font, etc. If it is accompanied by a graphical symbol, place this image in the same place. You do not change it of position of random form according to likes more. It tries to create some norms with respect to the use of your logo.
  2. Trowel of color: I recommend you that selections at the most two colors that represent your business. It begins to use them in all publications from your webpage, the profile of your social networks, the pdf that deliveries to your subscribers, etc.

Yes you have logo, fix you to the colors that form it and choose there of your chromatic trowel to create your contents. Yes these colors have a good resistance far better since it will facilitate the reading of texts and visibility of the elements of your publication.

  1. Fonts: He chooses some 2 or 3 typographies for your contents. The USA one for the holders, others for the text body and yes you want, a different one for outstanding texts. But not more.

personally, I like more to only select a typesetter family who is very complete, to be able to play with the sizes and styles. Creating therefore the difference he enters titular, texts of introduction and the body of reading. If that, I use a different letter for outstanding texts.

  1. Iconographic style: Usually they are used icons and other contents on the Web, to accompany some texts and to do them more pleasant. If you use these elements, it chooses a design style that represents your brand.

I have run into with pages with simple icons, of single-wire lines in its page of home. And that in their page of services used an iconography with a totally different style, of heavy contours that they do not have anything to do with the previous ones.

  1. Photographies: The photographic images that you use for your page must also follow the same style. He is not recommendable that the majority of the photos is in black and white, and now you put one to color because if.

In design the elements that are used must follow some norms to fulfill some objectives, in addition to creating a visual coherence that allows the user to recognize your brand in all contents. So it follows these norms in your webpage, in your blog, profile of your networks, etc. to communicate to the outside how it is your business and that benefits offers. I show an example to you with my Web and two of my social networks:

 

martabg-com_img-web-1martabg-com_peril-facebook-1martabg-com_perfil-google-1

 

Now it is called on to you to share your experience, follow your does image a visual coherence in its publications?

 


 

Post of Invited Blogger:marta vernal

Marta Bernal

www.martabg.com

Freelance graphical designer from 2012. I am specialized in Corporative Identity for enterprising women who have been some years in the market Online and wish to improve the image that they transmit to position itself as referring in his sector.

 

 


 

25 Commentaries
  • saiz Javier alonso
    Published to 21:01 h, 22 November

    Thank you very much.

    Certain L0 is that we do not realize importance of having a good visual coherence that is the first taking of contact of our product or service with the outside.

    The reality is that we must begin to think that our image, is not only corporative but in global, because small detales causes that we are able to create a syntony with the visits.

    • Marta Bernal
      Published to 11:36 h, 07 December

      Thus he is Javier, our corporative image includes until the smallest details. But as independent small businessmen or we did not become jumbled much in it. The majority thinks that he is something that can be allowed the great companies as Cocaine user. But you wish to be really competitive and to make you emphasize between the competition, the visual coherence next to one image name brand developed good helps you it.

  • Barbara Gees
    Published to 08:44 h, 24 November

    Very interesting, the truth is that it tried to have some things in account but I see that me many have escaped more! Without a doubt I will begin them to put in practice. Thank you very much by your post!

    • Marta Bernal
      Published to 11:38 h, 07 December

      Thanks to you by your commentary, Cruel. You will already see as putting in practice those small details that need you managed to increase you the visits to your Web. And most important of everything, that these visit feel the desire of knowing more on your project and your contents. It advanced with the task of unification of contents 🙂

  • Sara Jim©nez Pajares
    Published to 09:27 h, 24 November

    Very interesting your post, passed something similar with my blog, I focused in giving a design touch him that it transmitted home by my same one which I am very critical for it, the groups that they provide are very well, but you do not personalize them to your taste finally see themselves as copies, the same happens with the images, in my case a friend provides me photographer that does some scandalous works and I am very proud of my site online and its design, receipt positive criticisms on the same.

    • Marta Bernal
      Published to 11:43 h, 07 December

      It cheers to me to listen to that Sara. Pass your blog and we can see it all to us, will be very interesting. To use own images the very many help, since this style and character are yours personnel and of anybody more. As well as, to personalize much the group of your Web. You need to create an own image, that it transmits who you are and that beams.

  • Walkingtopennylane
    Published to 14:47 h, 24 November

    I CEECs a little that in my different social networks, kill time that I want to change my head of Facebook and I do not do it by laziness and encounter that is not unified with my other social networks, I will put myself to it, thanks for the information a greeting

    • Marta Bernal
      Published to 11:47 h, 07 December

      Animate to you to unify your contents, you will see results in your visits soon. When you do it, it happens through my page of Facebook to comment your experience. I will be enchanted to listen to your advances and to help you in which you need 😉

  • Vanesa
    Published to 18:14 h, 24 November

    In spite of not being very putting in this and of course not to have your aesthetic vision I believe that I do not take it bad. Attempt to make the photos being followed an idea and be coherent and so I want to transmit although was not by this but now I am glad to take care of this type of things or to try it at least. Thank you very much to teach to us as much, muaks

    • Marta Bernal
      Published to 11:52 h, 07 December

      It is important to have a professional image that it helps us to communicate who we are as professional and what we do. The image is it everything and a small failure makes us lose hearing. Thanks to you to read the article and the commentary.

  • Alexandra Dacier
    Published to 19:47 h, 24 November

    I must confess to you that my networks since it chooses a color and a logo receipt more visit and more commentaries. The images speak by itself and is a truth that personally I can certify it. That good that you left the prejudices although that served to give color to you to this post.
    Greetings.

    • Marta Bernal
      Published to 11:58 h, 07 December

      It enchants to see and to listen to your advances to me 😉
      Since your page and networks are giving a great Alexandra change. Congratulations by the progress and it follows in this way, that will help you to position to you as you wish in the market.
      Thank heavens that I left the prejudices and I bothered myself in seeing that it offered this professional. But that causes sorrow much to me that so good content is lost by a bad image. œNot only we must be good professionals, but also that, we must seem it. And many people do not give the importance that has the image that we give to the outside, thus losing hearing and possible clients.
      You intention to that you inform to me yes into your advances and you have any question, you do not doubt in writing to me.
      A hug and spirit with the work that you are realising.

  • El Mundo of the Nail Art
    Published to 19:57 h, 24 November

    Very good advice and I believe that to the day to day, in the store where work with himself. But online so far we do not sell but volume notices of everything.
    BSSS

    • Marta Bernal
      Published to 12:01 h, 07 December

      You intention to that you begin to unify your business as much Offline as Online. You will see results that will satisfy you. It is a hard work that brings reward, you will already see 🙂

  • Martina Lubi¡n
    Published to 15:14 h, 26 November

    Thanks so much by your advice, Mireia, always contributes something new. I the one of the color trowel did not have it too much presents but I will try to improve that aspect 🙂

    • Marta Bernal
      Published to 12:04 h, 07 December

      Thanks to you Martina. He cheers knowledge to me that has helped 🙂 you
      He begins to put in practice the advice and selects the colors that represent to you more and to your business. You will see as the unification allows to secure better results you.

  • Susana L³pez
    Published to 20:20 h, 26 November

    Good gorgeous, I do not have a company or business but that I have slope to improve the image of my blog. .siempre can be improved and you are right much that the things enter by the eyes and if the aspect is not attractive you can lose public or that they spend less time of the one than you wish in our pages. 🙂 I know that my photos are good but it is necessary to do complete others yet also.
    They seem to me some consehos wonderful and that I will consider very. Kisses!

    • Marta Bernal
      Published to 12:14 h, 07 December

      Thanks to you Susana to read the article 🙂
      Enchanted with knowledge that you have liked the advice and you are going to put them in practice.
      My objective is to help all the possible one with respect to the image of your businesses: or a blog, a page where you sell your products/services or a store Online.
      The image of your brand helps to obtain followers you, therefore, that your Web is profitable.
      A hug!

  • Arien
    Published to 01:46 h, 27 November

    Hello gorgeous
    I am completely in agreement with this post! We live in a very fast era reason why if something does not enter you by the eyes you do not remain to look more, you are going away search another thing that is more attractive. Or at least that happens to me, not even with a recommendation can change the thing.
    I score the keys to have a good coherence because I believe that in my case I need enough
    Besazo

    • Marta Bernal
      Published to 12:18 h, 07 December

      Hello, Arien!
      It cheers knowledge to me that has helped you and you are going to begin to put in practice these resources.
      Tomato the work of unification with certainty and you will see changes in your Web, as well as in the Social Networks.
      A hug and spirit with the work that you have 😉 ahead

  • A color touch
    Published to 22:29 h, 27 November

    Than you speak to us in this post is very important, it is what people identify with you and your work, and that exists coherence in all scopes of development is very necessary. The example and experience that you tell us are interesting and serve perfectly to understand the content that you tell us today.

    I will then take note from the advice, after reading them, is a pair of things that I would like to improve in my networks 🙂

    • Marta Bernal
      Published to 12:23 h, 07 December

      The example came as ring to the finger so that you can see as it influences the image that we communicated to the outside.
      But you transmit with your image good that you are in your project, people never will know it because she will not feel desire to know more than beams.
      I feel happy to listen that you are going to apply the advice, spirit with the work of unification 😉

  • It sees
    Published to 04:03 h, 28 November

    I have remained pledged with your post and of your blog generally, he is very true that of which it is super important to take care of the image that it give to your clients, subscribers etc In order to emphasize of the competition.
    A greeting

    • Marta Bernal
      Published to 12:27 h, 07 December

      Thanks for the commentary See 😉
      It cheers to me to read that you have liked the content. I hope that it is of utility and it can put it in practical on your publications Online.
      A hug!

  • Pingback: Closing the 2016 to begin with forces 2017 | MartaBG
    Published to 08:43 h, 29 December

    [] I have also participated in the blog of Mireia Mart­nez with the post œvisual Coherence: what is, benefits and how to unify it in Internet. []

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