Facebook Ads: 3 forms to generate sales although you do not know to sell
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3 forms to generate sales with Facebook Ads although you do not know to sell

3 Formas to generate sales with Facebook Ads although you do not know to sell

 

Facebook: Social networks, in as I have to be? As I have to choose? How?

What is Facebook Ads?

 

Facebook Ads is the advertising system of Facebook, in which you can create announcements for your business of a form very easy and of paying only by the received clicks.

The tool of publicity of Facebook has become one of the most used so much by the great companies as by the small ones. It is the most powerful tool to day of today to obtain leads and to generate sales of a simple and fast way thanks to the potential that has its segmentation. It allows to invest in publicity segmenting the public you by locations, age, sex, behaviors and interests. This causes that the investment in publicity is made profitable to the maximum and a greater return of the investment is obtained.

 

attention

Prohibited contents on Facebook Ads

 

Facebook is the greater data base of the world and Mark Zuckerberg knows it, for that reason the platform of Facebook Ads always is in continuous changes and improvements to offer to the advertisers the best results for its campaigns. It is necessary to remember that Facebook takes care of much the user experience and for that reason all the announcements are not valid.

TIP #1: YOU DO NOT USE NEGATIVE ATTRIBUTES OF THE PEOPLE

The announcements that use this type of words as for example frustrated, tired, impossible etc or promises how it loses 10 kg in 3 days can not be approved by Facebook or if you your results approve it they will be worse. This type of announcements gets himself to show less people and the cost by click is more expensive.

I recommend you that him DES a return to the text of your announcement and you put the phrase in positive to avoid to use negative attributes.

 

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3 Keys essential for your campaigns of Facebook Ads to generate sales

 

It is very important to emphasize that to remove the maximum yield to your advertising campaigns on Facebook you must install the pixel of Facebook in your webpage so that all this wheel begins to turn and him serves benefit.

I am going to teach 3 essential keys to you that you must use in your campaigns of Facebook to generate sales although not you of or selling or you do not know how to do it. These three keys are fundamental to secure good results in your announcements and of letting grow your business with advertising campaigns on Facebook.

 

I publish

1- Sample announcements to your customized public on Facebook Ads

 

The platform of announcements of Facebook gives the option you to create customized public from a URL, data base or from the interaction of your content of Facebook.

Several customized public create to sharpen your announcements. Your data base raises Facebook and you do announcements only to your clients to secure one second purchase and thus fidelizar them to your brand. Facebook lets raise a file CSV or TXT to you with the data. If you use Mailchimp automatically you can connect it with Facebook. It follows the steps to initiate session in your account and to connect your contacts with Facebook. Facebook makes a tracking of the directions of emails and only the people who are registered on Facebook with the same email which your you have will be those that rises your public. Many people use an email to receive e-mails and with another different email they register in the social networks. Although you have the email and the data of a person who is not registered on Facebook with those same data not will serve you to add it to your customized public. For that reason if already you have tried to raise your data base Facebook and the number of people is not the same, it is by which I have explained to you.

 

create-publish-customized facebook ads

 

A public of the visitors of your website or the visitors of certain pages of your Web as for example home, landing page of pick up of emails, certain products creates that bandage and of your pages of thanks to even buy and thanks to subscribe to you.

This type of customized public is very important for your strategy of sales that you create them and you use them in your announcements. This way you can even show to announcements different and specific to these public reinforcing the benefit of your product or service or offering a discount exclusive to stimulate the purchase and not to let lose the undecided clients.

Now as newness you can create a customized public through the interaction that they have had with your page of Facebook, for example:

  • To create a list of people who have passed more time seeing your videos on Facebook
  • To create a list of people who have opened or completed a form in your announcements
  • To create a list of people who have opened your announcement of Canvas

 

create-publish-Facebook-ads

 

TIP #2 CREATES PUBLIC OF CONCRETE PAGES

Everybody that visits your webpage (home) is not your potential client for that reason a good idea is to create a customized public of concrete pages of your Web which they are key to secure the objectives of your business as for example:

  • The page of sale of a product or service
  • Landing page of pick up of leads
  • A product or category in particular

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2- Similar public of your customized public Ads create on Facebook

 

Now the moment has arrived for putting to Facebook œto work for us. This most powerful option that gives Facebook you is to find people who look themselves like your customized public. People with interests and behaviors similar to your public. It is ESSENTIAL that you use this type of public to attract more traffic and new clients your Web. She creates announcements from similar public so that your announcements are more effective and it is your potential clients.

create-publish-similar facebook ads

You must select a customized public, for example the public of your page of thanks to buy. You choose the country in which you want that Facebook looks for people to you similar to that public and voil ! public created in two clicks.

I recommend to you that the option of the size of the public you leave it as appears by defect in the 1, since when smaller it is the size of the most similar public and concrete he will be the new created public, that is to say, more similarity will have with the previous one.

TIP #3 SAMPLE YOUR ANNOUNCEMENTS TO POTENTIAL CLIENTS

Similar public of pages create nails. Before we have seen how to create customized public of strategic pages in your business, now it is the moment for creating a similar public of those pages adding the pages of thanks, since what interests to us it is that Facebook finds people us similar to our clients and/or subscribers.

 

  • Page of sale of your product stars or service
  • Page of thanks to subscribe
  • Page of thanks to buy

 

remarketing

3- Beam remarketing on Facebook Ads to multiply your sales

 

Remarketing is based on analyzing the behavior of the users in Internet and applying the results to improve our conversions.

Remarketing allows you to segment your announcements so that they only are the people who have had a previous interest in your business. Basically it is to exclusively make marketing directed to the people who have interacted with you in some occasion: they have visited your webpage, have bought you a product or service, they have interacted with your content on Facebook, have opened your to newsletter

This technique is SUPER EFFECTIVE, is the one that uses all the great brands to generate sales and not to let save no left cart. Remarketing is used to obtain that they buy the people who have added a product to the cart and they have not bought, for the undecided people which they want your product or service but that has still not taken the step to buy, for the people who have visited your page but they have not subscribed to your newsletter, etc.

As you imagine this technique can multiply the effectiveness of your announcements increasing as minimum 300% your results. This means a great increase in your conversions, since your campaigns concentrate in catching the attention of people interested in your products or services. Also we optimized the advertising investment since we do not lose money showing announcements people who are not interested in our product or service.

In order to be able on Facebook to do one campaña of remarketing ads, first is necessary to create the customized públicos of visitors of the Web. Once you have created the públicos, you can only show the announcements that hearing.

Más interesting of this type of campañas is that sólo you cannot create a público with the visitors of your Web if not who you can create rules (to include or to exclude public) to sharpen todavía más. You must create públicos of certain pages how for example:

  • Visitors landing page
  • Visitors home
  • People who add product to the cart
  • People who accede to checkout but do not buy

 

I publish remarketing facebook ads

 

TIP #4 IT EXCLUDES YOUR CLIENTS OR SUBSCRIBERS 

As which it serves to pay to show announcements to you people who or follow you in your Fan Page or or they have been registered in your newsletter? These people see everything what you publish in your wall and receive your emails so is triviality that you show your announcements this people and pay for that reason. She does not squander the money in these things.

 

Now that you have the 3 forms to generate sales on Facebook, it is hour to put it in practice. She remembers that if you have any doubt you can comment at the end of this post. I am here for helping you!

Dare to prove single do you and to start up your first campaigns using the public and remarketing?


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Post of Invited Blogger:

Natalia Calder³n

www.mujeresemprendedorasonline.com

Enthusiastic of the world of the undertaking, consultant and founder of Enterprising Women Online. I train women who want to undertake a business online, validating business ideas, doing reality their projects and harnessing their presence in average digitalises. Specialized in generating sales through Facebook Ads and strategic marketing.


 

13 Commentaries
  • anabeautyblog7
    Published to 17:30 h, 07 November

    I do not have anything to sell, still, but she is very well explained, I will go thank you very much when she needs to me.

  • Natalia
    Published to 18:49 h, 07 November

    Congratulations Mireia by your Web is very insolent. Thousand thanks and a pleasure to do a hollow to me in your blog 😉 Espero that it contributes value to your readers and learn new things on Facebook, since there is a countless number of possibilities in the announcements of Facebook and that much people do not know because only she makes publicity giving promote publication and the tool of Facebook Ads is much more that. It is a powerful ally for the strategy of sales.

    • Mireia R Martinez
      Published to 22:20 h, 07 November

      A pleasure to have to you as blogger guest, I am sure that they have been able just a little bit to learn more on Facebook Ads and segmentation of a very clear form!

  • Rosa Uroz
    Published to 12:04 h, 08 November

    That beautiful Web but and with many small things to learn, if that I have used facebook adds but nonwise that tapeworm so many options and have seen that there is new even, for the next time seguire this, step by step very tool.

    Thank you very much!

  • Belswan
    Published to 16:03 h, 08 November

    My goodness nontapeworm nor idea of everything what you tell us and that in the end they are benefits for us. The necesitaria truth that to that me guase side to do it well, because single I can put the leg. But the post is very complete. Gracias

  • Alexandra Dacier
    Published to 22:22 h, 09 November

    This post happens to favorites, I have days studying a little this subject and the truth that I have not found as detailed contents as this that you leave us this way.

    To sell by Facebook is becoming a very effective strategy to sell products.
    Greetings.

  • 25mariposas
    Published to 11:10 h, 10 November

    Thank you very much by all the information, I must seat to me to study it at great length because it interests to me very enormously.

  • Iris
    Published to 11:19 h, 10 November

    Brilliant! 😉

  • silvia s
    Published to 11:58 h, 11 November

    The truth is that it has surprised to me and me has encnatado the post, because did not know that in Facebok that could be done. I the one of the announcements only thought that it was possible to be done in the blog.

  • Vanesa
    Published to 13:44 h, 11 November

    Slight tutorial you have currado yourself! The truth is that only use phase as pure social network to share post little and more but I will very consider this post to see if him coat more starting off. It happens to me as with the tutorials of app or mobiles. Sometimes we have very good tools within reach that we did not use by the mere ignorance and so we ended up failing to take advantage of them. Besazo!

  • Something special
    Published to 13:46 h, 11 November

    I have never used it. It is well knowing of it and what has. It did not imagine to me that it had so much from where a great party can be removed.

  • Cristina Piriz
    Published to 22:57 h, 14 November

    Still I have not begun with Facebook ads, in fact not yet I have any product of payment in my blog. In any case it interests to be seeing a little to me as it works. This very clearly your post and the ideas that you suggest. To see when 😠arrives the day to me to put all this in practice a greeting, Cristina

  • Albanis Gil
    Published to 23:08 h, 14 November

    You do not imagine whichever has helped this one post me! It has clarified many doubts to me on the matter. Thanks thousands: *

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