07 Nov 3 Formas to generate sales with Facebook Ads although you do not know to sell
What is Facebook Ads?
Facebook Ads is the advertising system of Facebook, in which you can create announcements for your business of a form very easy and of paying only by the received clicks.
The tool of publicity of Facebook has become one of the most used so much by the great companies as by the small ones. It is the most powerful tool to day of today to obtain leads and to generate sales of a simple and fast way thanks to the potential that has its segmentation. It allows to invest in publicity segmenting the public you by locations, age, sex, behaviors and interests. This causes that the investment in publicity is made profitable to the maximum and a greater return of the investment is obtained.
Prohibited contents on Facebook Ads
Facebook is the greater data base of the world and Mark Zuckerberg knows it, for that reason the platform of Facebook Ads always is in continuous changes and improvements to offer to the advertisers the best results for its campaigns. It is necessary to remember that Facebook takes care of much the user experience and for that reason all the announcements are not valid.
TIP #1: YOU DO NOT USE NEGATIVE ATTRIBUTES OF THE PEOPLE
The announcements that use this type of words as for example frustrated, tired, impossible etc or promises how it loses 10 kg in 3 days can not be approved by Facebook or if you your results approve it they will be worse. This type of announcements gets himself to show less people and the cost by click is more expensive.
I recommend you that him DES a return to the text of your announcement and you put the phrase in positive to avoid to use negative attributes.
3 Keys essential for your campaigns of Facebook Ads to generate sales
It is very important to emphasize that to remove the maximum yield to your advertising campaigns on Facebook you must install the pixel of Facebook in your webpage so that all this wheel begins to turn and him serves benefit.
I am going to teach 3 essential keys to you that you must use in your campaigns of Facebook to generate sales although not you of or selling or you do not know how to do it. These three keys are fundamental to secure good results in your announcements and of letting grow your business with advertising campaigns on Facebook.
1- Sample announcements to your customized public on Facebook Ads
The platform of announcements of Facebook gives the option you to create customized public from a URL, data base or from the interaction of your content of Facebook.
Several customized public create to sharpen your announcements. Your data base raises Facebook and you do announcements only to your clients to secure one second purchase and thus fidelizar them to your brand. Facebook lets raise a file CSV or TXT to you with the data. If you use Mailchimp automatically you can connect it with Facebook. It follows the steps to initiate session in your account and to connect your contacts with Facebook. Facebook makes a tracking of the directions of emails and only the people who are registered on Facebook with the same email which your you have will be those that rises your public. Many people use an email to receive e-mails and with another different email they register in the social networks. Although you have the email and the data of a person who is not registered on Facebook with those same data not will serve you to add it to your customized public. For that reason if already you have tried to raise your data base Facebook and the number of people is not the same, it is by which I have explained to you.
A public of the visitors of your website or the visitors of certain pages of your Web as for example home, landing page of pick up of emails, certain products creates that bandage and of your pages of thanks to even buy and thanks to subscribe to you.
This type of customized public is very important for your strategy of sales that you create them and you use them in your announcements. This way you can even show to announcements different and specific to these public reinforcing the benefit of your product or service or offering a discount exclusive to stimulate the purchase and not to let lose the undecided clients.
Now as newness you can create a customized public through the interaction that they have had with your page of Facebook, for example:
- To create a list of people who have passed more time seeing your videos on Facebook
- To create a list of people who have opened or completed a form in your announcements
- To create a list of people who have opened your announcement of Canvas
TIP #2 CREATES PUBLIC OF CONCRETE PAGES
Everybody that visits your webpage (home) is not your potential client for that reason a good idea is to create a customized public of concrete pages of your Web which they are key to secure the objectives of your business as for example:
- The page of sale of a product or service
- Landing page of pick up of leads
- A product or category in particular
2- Similar public of your customized public Ads create on Facebook
Now the moment has arrived for putting to Facebook to work for us. This most powerful option that gives Facebook you is to find people who look themselves like your customized public. People with interests and behaviors similar to your public. It is ESSENTIAL that you use this type of public to attract more traffic and new clients your Web. She creates announcements from similar public so that your announcements are more effective and it is your potential clients.
You must select a customized public, for example the public of your page of thanks to buy. You choose the country in which you want that Facebook looks for people to you similar to that public and voil ! public created in two clicks.
I recommend to you that the option of the size of the public you leave it as appears by defect in the 1, since when smaller it is the size of the most similar public and concrete he will be the new created public, that is to say, more similarity will have with the previous one.
TIP #3 SAMPLE YOUR ANNOUNCEMENTS TO POTENTIAL CLIENTS
Similar public of pages create nails. Before we have seen how to create customized public of strategic pages in your business, now it is the moment for creating a similar public of those pages adding the pages of thanks, since what interests to us it is that Facebook finds people us similar to our clients and/or subscribers.
- Page of sale of your product stars or service
- Page of thanks to subscribe
- Page of thanks to buy
3- Beam remarketing on Facebook Ads to multiply your sales
Remarketing is based on analyzing the behavior of the users in Internet and applying the results to improve our conversions.
Remarketing allows you to segment your announcements so that they only are the people who have had a previous interest in your business. Basically it is to exclusively make marketing directed to the people who have interacted with you in some occasion: they have visited your webpage, have bought you a product or service, they have interacted with your content on Facebook, have opened your to newsletter
This technique is SUPER EFFECTIVE, is the one that uses all the great brands to generate sales and not to let save no left cart. Remarketing is used to obtain that they buy the people who have added a product to the cart and they have not bought, for the undecided people which they want your product or service but that has still not taken the step to buy, for the people who have visited your page but they have not subscribed to your newsletter, etc.
As you imagine this technique can multiply the effectiveness of your announcements increasing as minimum 300% your results. This means a great increase in your conversions, since your campaigns concentrate in catching the attention of people interested in your products or services. Also we optimized the advertising investment since we do not lose money showing announcements people who are not interested in our product or service.
In order to be able on Facebook to do one campanÌa of remarketing ads, first is necessary to create the customized puÌblicos of visitors of the Web. Once you have created the puÌblicos, you can only show the announcements that hearing.
MaÌs interesting of this type of campanÌas is that soÌlo you cannot create a puÌblico with the visitors of your Web if not who you can create rules (to include or to exclude public) to sharpen todaviÌa maÌs. You must create puÌblicos of certain pages how for example:
- Visitors landing page
- Visitors home
- People who add product to the cart
- People who accede to checkout but do not buy
TIP #4 IT EXCLUDES YOUR CLIENTS OR SUBSCRIBERS
As which it serves to pay to show announcements to you people who or follow you in your Fan Page or or they have been registered in your newsletter? These people see everything what you publish in your wall and receive your emails so is triviality that you show your announcements this people and pay for that reason. She does not squander the money in these things.
Now that you have the 3 forms to generate sales on Facebook, it is hour to put it in practice. She remembers that if you have any doubt you can comment at the end of this post. I am here for helping you!
Dare to prove single do you and to start up your first campaigns using the public and remarketing?
Post of Invited Blogger:
Enthusiastic of the world of the undertaking, consultant and founder of Enterprising Women Online. I train women who want to undertake a business online, validating business ideas, doing reality their projects and harnessing their presence in average digitalises. Specialized in generating sales through Facebook Ads and strategic marketing.