The creativity in marketing as differentiation element
17768
post-template-default, single, single-post, postid-17768, single-format-standard, the bridge-Cores-2.0.5, ajax_fade, page_not_loaded, qode-title-hidden, to hide_top_bar_on_mobile_header, qode-child-theme-to see-1.0.0, qode-theme-to see-22.0, qode-theme-bridge, to wpb-js-composer js-comp-to see-6.0.5, vc_responsive
The creativity in marketing

The creativity in marketing as differentiation element

It is not any newness that says to you we lived in a globalized world where the competition is brutal and that he is vital to differentiate us to draw attention of the users and consumers.

How many times you have seen announcements similar some to others? Or even, how many announcements days later you don't remember that it announced? As what it serves to announce something if our message does not pierce in the users? Or as what it serves that the presentation of our product is identical to the one of the competition? Or do whichever companies have acts and so identical strategies that you could almost not differentiate them? How we can catch the attention of the users and consumers? The answer is using the creativity.

 

it asks

What is the Creativity?

 

The creativity defines as the capacity or facility to invent or to create things.

 

check list

Why is necessary the Creativity?

 

  • Because it is our only option to be able to differentiate to us, the creativity can be applied to multitude of departments for different products or services what we offer, the creativity is fundamental to day of today and as it does not have also to be applied to marketing.

 

1468330672_startup_rocket-08

Benefits of the Creativity

 

  • Differentiation: since I have shelp is possible to be applied to you to multitude of departments, we can apply creativity from in the creation of the product, his packaging, his channel of distribution, the form to offer the service
  • To be able to connect with the user: this takes place because the message is going to arrive and to connect more with the users being obtained therefore a more favorable answer in the election of our product or service.
  • To sell more: without creativity a company could not be different from the competition and to differentiate takes us to our objective to sell more
  • We maximize the connection when moving: by means of the association of an emotion to our product or service.
  • Loyalty: we secure a competitive advantage when connecting and satisfactorily to move the user
  • Leadership: we are able to position itself in front of our competition.

 

 

1468332187_Online_Presence_Management

Creativity in Marketing

 

In a date as today, I bring a creativity example to you, If I ask to you which are the two more famous chains of hamburgueser­as in as you would be thinking? Certainly Burger King and McDonald's! Then, the creative equipment of marketing of Burger King has realised on the occasion of Halloween an act in the city of New York.

The creative equipment of marketing surprised its clients because it decided to disguise one of his Burger King restaurants how its rival and McDonald's competitor, and not only to disguise the restaurant but to even customizar to the boxes where they serve to the hamburgers the own chain, the disguise of the restaurant is a ghost with logos of McDonald's.

burger-king-halloween-2016_1

burger-king-halloween-2016_2

burger-king-halloween-2016_3

 

This strategy could be denominated as guerrilla marketing, the guerrilla marketing is defined as a œset of strategies and techniques of marketing executed by nonconventional means and that secures their objective by means of I devise and the creativity.

It is not the first time what these two rivals campaign of marketing using to their competitor.

The same Burger king has shared the video through its channel of YouTube where it is causing rage between the users due to his creativity, the photos and videos have become viral in Internet.

 

 

Burger King has been able to be in mouth of all and to draw attention of the users and consumers.

Is the creativity to be able?

11 Commentaries
  • to another stupid alive
    Published to 21:26 h, 31 October

    Wow. Yes that has surpassed this time those of the Burguer King. You are right, the creativity is to be able jajaja

  • My goal, your health. Carolina
    Published to 17:04 h, 01 November

    Hello!
    The truth is that the creativity is one of the pillars fundamental nowadays to throw forwards any things that we want that it works. Businesses, blogs, etc etc.
    And without a doubt with this campaign Burguer King, one has left. It did not know it and I have remained with the open mouth.
    The difficult thing, I create, is to innovate. Nowadays it seems that everything, or almost everything, already is seen, reason why is indispensable to express the neurons well and to try to surprise, because it is the only way to be able to mark the difference.
    Kisses

  • Maria ML
    Published to 17:24 h, 01 November

    Hello gorgeous! this remembers me to the competition of two brands of tail refreshments, its rivalry is brutal and they leave it enough patent in its publicity. I believe that if is not creative sooner or later you end up falling because nowadays already he is everything invented and there is a pile of companies and brands that offer the same. Kisses!

  • Paula Alittlepieceofme
    Published to 18:55 h, 01 November

    Surprising if he is, but I see it very poor, to put sheets and ale, or is xD nonmemory to what extent this type of companies was legal, because I have seen anunios old of Cocaine tail and Pepsi that fabric Of these 2 chains is first that I see, but certainly or is thinking the counterattack jajaja Bss.

  • In my humble opinion Blog
    Published to 23:51 h, 01 November

    Of course they have been very original, and certainly they have given much that to speak, that is what they wanted, had not seen it until now, and have done very well, with so many equal announcements, is necessary to make this type of things to draw attention.

  • Something special
    Published to 01:22 h, 02 November

    When there is competition, creativity is needed to leave ahead.
    More than nothing, because many brands which wants to offer already give it another one. And it is, to mark the difference with something to be able to sell more than the other.

  • The cherry blossom world
    Published to 03:50 h, 02 November

    Because I saw something of this in the university and is very interesting, without a doubt a brand needs to be different itself with its campaigns to sell more and to draw attention of the consumer!
    Very creative the proposal of Burger, equal I am not fan of any of the two chains!
    Greetings

  • Vanesa
    Published to 19:14 h, 03 November

    The creativity is to marketing just like the consumer to the consumption, inherent, mainly when we spoke of publicity. It is necessary to be creative and to differentiate us to create our own image name brand, that it defines to us and does to us only. A post excellent, muaks

  • Fabiola Velazquez
    Published to 06:09 h, 04 November

    Without a doubt it is necessary to be creative to present to us and to attract more I publish. Good a commercial one for causing that there are more consumers. Very original the proposal of burger.

  • The World Kats
    Published to 07:07 h, 04 November

    Personally it is fascinating when you can enjoy those shaped creative visions in spot, or as in the case of Mac Donals, all a creative source exists to be able to harness the brand and that is ideal.

  • Sandra G.S
    Published to 11:08 h, 04 November

    That great! jajajaja

    The truth is that if had seen that type of publicity had entered the establishment only by the grace. It is clear that now what commands is I devise and the creativity to prevail in the market, in addition to the quality.

    Besote and thanks for this wonderful article, you have been able to teach and to cheer to me the day simultaneously to me!

Always activated Masterclass

œBrands that leave track and obtain more than clients

I have read and acceptable the privacy policy

Powered by Convert Pro

The personal character data that you provide to me filling in the present form will be treated by Mireia R Martinez as person in charge of this Web, being: the Purpose: to manage the discharge to this subscription and to send to newsletter periodic with my publications of the blog or video blog and commercial post office of products or own services or third parties affiliates.  The Legitimation; it is thanks to your consent. Adressees: Your data will be kept in WebEmpresa, and Activates Campaign, my suppliers of hosting and email marketing. Rights: You will be able to exert Your Rights of Access, Rectification, Limitation or To suppress your data in mireiarmartinez@gmail.com. For more information it consults my Policy of Privacy

Powered by Convert Pro

The personal character data that you provide to me filling in the present form will be treated by Mireia R Martinez as person in charge of this Web, being: the Purpose: to manage the discharge to this subscription and to send to newsletter periodic with my publications of the blog or video blog and commercial post office of products or own services or third parties affiliates.  The Legitimation; it is thanks to your consent. Adressees: Your data will be kept in WebEmpresa, and Activates Campaign, my suppliers of hosting and email marketing. Rights: You will be able to exert Your Rights of Access, Rectification, Limitation or To suppress your data in mireiarmartinez@gmail.com. For more information it consults my Policy of Privacy

Powered by Convert Pro If

you are

thinking

 

© 2020 Tex-Fest - Sitemap

Powered by Convert Pro Class Online

œLance your business and begins to catch clients online for your services and formation

The personal character data that you provide to me filling in the present form will be treated by Mireia R Martinez as person in charge of this Web, being: the Purpose: to manage the discharge to this subscription and to send to newsletter periodic with my publications of the blog or video blog and commercial post office of products or own services or third parties affiliates.  The Legitimation; it is thanks to your consent. Adressees: Your data will be kept in WebEmpresa and Active Campaign, my suppliers of hosting and email marketing. Rights: You will be able to exert Your Rights of Access, Rectification, Limitation or To suppress your data in mireiarmartinez@gmail.com. For more information it consults my Policy of Privacy

Powered by Convert Pro Reserve now your place in training live

œScale your business

The personal character data that you provide to me filling in the present form will be treated by Mireia R Martinez as person in charge of this Web, being: the Purpose: to manage the discharge to this subscription and to send to newsletter periodic with my publications of the blog or video blog and commercial post office of products or own services or third parties affiliates.  The Legitimation; it is thanks to your consent. Adressees: Your data will be kept in WebEmpresa and Active Campaign, my suppliers of hosting and email marketing. Rights: You will be able to exert Your Rights of Access, Rectification, Limitation or To suppress your data in mireiarmartinez@gmail.com. For more information it consults my Policy of Privacy

SEND IT ALREADY TO ME!

Powered by Convert Pro
To open WhatsApp!
1
Does Some doubt or ask? Write to me!
Hello I am Mireia, I want to work with you and I would like to have more information