04 October Social networks, in as I have to be? As I have to choose? How?
I have to be in all the social networks?
In which I must be?
Today I am going to reflect with you on a very common error and is the one to open account in several social networks and later not to maintain updated them, not to respond to the users and really to leave left them in the forgetfulness.
And it is that it is super common to enter a webpage and to find a very long list of icons of social networks, because when you initiate a project you fall in the temptation to open them all, because you want to arrive at everybody, but those social networks leave in the forgetfulness that is the image that is going away to take of you the user, a little professional image and out of date who will take to him to question your existence to day of today and to even close your page, because in only two or three seconds we decided if something we likes or no, and nowadays all we looked for everything in Google, it is your digital identity and it is the image that one is going away to take the user of you.
I am going to return to use an expression that I like much and am that the one that much sandal little tightens, because the amount is not synonymous of quality, to be able to be successful in the social networks requires a resource and time reversal, since the social networks not to try to publish to publish, to be successful it is necessary to design a plan of contents and to follow it, to be constant at the time of publishing and being able to create sense of expectancy
To choose social networks and their plan of contents
That plan of contents must be specific for each social network since the publication content and frequency are different in each social network and we cannot duplicate all the content in all the social networks, because that is not going to satisfy the expectations with the users, in fact is not going to have any motivation to follow us in all the social networks because in all it is going to find and to obtain the same exactly, the same and without optimizing, since the creation of contents must adapt to the communication of each means and after executing the plan of contents it is necessary to monitor the results and statistics of each publication.
For that reason he is better to concentrate in certain social networks where to be strong and to have some good and attractive profiles, in determined social networks, that to be bad in many.
Then, how we are going to choose the social networks in which we must be?
1º Which is my niche of market and my ideal client?
2º Which are my objectives and what social network offers the solutions me to the needs of my project?
These are the two questions that are going to give the answer to us in what social network we must be.
Returning to the first question, which is my niche of market or my ideal client, you must ask to you: he is a man? she is a woman? that age rank has? it has children? what studies have? which is its purchasing power? which is its geographic location? its habits? that social networks use? what type of devices uses?
You must be able to know the best client than the same, in fact the client must feel it, you must empatizar with him and know: which are their needs, that it worries to him who are the pain points, what benefits look for, thus to be able to design a content that offers solutions to him and connects with its emotions.
If you want to know more on your ideal client you have a post exceeds it > Ver post
We must consider that the users are hiper informed, reason why our content must be of value and must be escaneable, that in two or three seconds the user can see if he finds what needs. In addition it is necessary to consider that the tendency and the evolution is more to consume images, video and computer graphics, in summary more audio-visual containing.
Secondly, which are my objectives? branding? positioning? leads? loyalty? to increase the presence of the brand online? to connect with your clients? in order to facilitate information to them of its interest? or perhaps funny? to gain reputation? to gain positioning? to give a service of attention to the client? to construct a community? to increase the conversions?
And finally the election of the social network comes, we are going to see the main ones and more used with the type of user of each of them and his optimal content.
Facebook is the used social network more of all, people think that is why that she is used and than all we have a personal profile that is easiest to use and it is not thus, in fact is most complex of all to be successful. Facebook is a social network of leisure, Facebook is not to sell nor to make publicity, your profile of Facebook cannot seem the catalogue of the Carrefour publishing only products and prices. That does not mean that you cannot never speak of your products, services or new features, but you will have to publish 80/20, to publish a 80% of content of value versus a 20% of advertising content. On Facebook it is necessary to share value content that allows the interaction and conversation in the form of photos, videos and small texts, but must be attractive, since our visibility depends on it.
You have heard speak of EdgeRank? It is the algorithm of Facebook, he is the one that decides if your publications are going away to show or in the wall of your followers and that it among others does not depend things on his interaction and the time that take in doing it. In facebook we must try to connect offline and the online one and to follow a strategy of recommendation marketing. We can use publications using the segmentation.
With what frequency we must publish? Memories that are better quality what amount, remember the EdgeRank, I I recommend to you to publish between 3 and 5 times per week, everything depends on the product or service that you offer. It is a more popular social network between women and the content with which we interacted and we followed is different, make-up fashion for us, deports and video-games for them. More of 70% of the adults online they have a profile in this social network, we are almost all, of there its popularity and necessity to be there with your project
Twitter has become a platform of microblogging where the users consult the news. It is next to facebook the 2 used social networks more in Spain, is characterized because your messages are limited 140 characters in which we can include: Twitter cards, photos, computer graphics Twitter is a channel where the information flows very quickly, the communications are instantaneous, for that reason he is suitable as service of attention to the client, fast and effective.
In Twitter it is necessary to share value contents and contents that attract traffic the Web, to generate sales it is necessary to be very active and to take advantage of the high reach search clients by means of the use of hashtag, the users produce and consume great amount of content. In Twitter it is necessary to publish minimum 3 times to the day.
Instagram is the social network of branding par excellence, is the social network that is going to show the most human and natural side of near form, if in addition your project is very visual (fashion, decoration, prescriptions, trips) this is your social network.
You can publish your day to day with attractive photos visually to generate traffic to your webpage and other social networks. His public is mainly feminine and grows of exponential form every year
LinkedIn is network professional par excellence, mainly if your business is Business to Business, is very recommendable, since they can put you in the radar of people who can need your services, in her exist opportunities of business and networking.
All the content that you share must be focused to praise your professional image. It has more popularity between men and people of an educative level superior. His it is to publish once or twice per week.
Google Plus is a tool of Google, reason why it is a tool for positioning SEO, so wanted by all. You will be able to share value content and of realising segmentations thanks to the circles. In addition, if you have a physical business, you will be able to register in Google Places to take advantage the benefits of the geolocalizaci³n.
Pinterest is the social network of the inspiration, products and ideas of: fashion, beauty, art, photograph, design, weddings, decoration, restoration, computer graphics It allows us to create boards with very interesting connections and descriptions for SEO. The key is in sharing photos of great quality and originality. It is a social network dominated by women, around 80% of the users are it.
YouTube is the second used finder more, a powerful tool that will help with the positioning SEO us by the link building. With YouTube we will create the corporative channel of the brand, having also helped to humanize it. It is necessary to create videos: demonstrating to knowledge, presenting products or services, teaching to make something, tricks These videos will help you to generate authority, the first 10 seconds are key, is what a user in deciding if takes interests to him and is to him attractive its content or not and if it is going away to be to see it.
I hope that this postblog-videoblog you has been of utility and makes you reflect on this so common error, you have realized sad which you have some social network left and?