Social networks, in as I have to be? As I have to choose? How?
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SOCIAL NETWORKS, IN AS I HAVE TO BE?

Social networks, in as I have to be? As I have to choose? How?

 

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I have to be in all the social networks?

In which I must be?

 

Today I am going to reflect with you on a very common error and is the one to open account in several social networks and later not to maintain updated them, not to respond to the users and really to leave left them in the forgetfulness.

And it is that it is super common to enter a webpage and to find a very long list of icons of social networks, because when you initiate a project you fall in the temptation to open them all, because you want to arrive at everybody, but those social networks leave in the forgetfulness that is the image that is going away to take of you the user, a little professional image and out of date who will take to him to question your existence to day of today and to even close your page, because in only two or three seconds we decided if something we likes or no, and nowadays all we looked for everything in Google, it is your digital identity and it is the image that one is going away to take the user of you.

I am going to return to use an expression that I like much and am that œthe one that much sandal little tightens, because the amount is not synonymous of quality, to be able to be successful in the social networks requires a resource and time reversal, since the social networks not to try to publish to publish, to be successful it is necessary to design a plan of contents and to follow it, to be constant at the time of publishing and being able to create sense of expectancy

 

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To choose social networks and their plan of contents

 

That plan of contents must be specific for each social network since the publication content and frequency are different in each social network and we cannot duplicate all the content in all the social networks, because that is not going to satisfy the expectations with the users, in fact is not going to have any motivation to follow us in all the social networks because in all it is going to find and to obtain the same exactly, the same and without optimizing, since the creation of contents must adapt to the communication of each means and after executing the plan of contents it is necessary to monitor the results and statistics of each publication.

For that reason he is better to concentrate in certain social networks where to be strong and to have some good and attractive profiles, in determined social networks, that to be bad in many.

 

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Then, how we are going to choose the social networks in which we must be?

 

1º Which is my niche of market and my ideal client?

2º Which are my objectives and what social network offers the solutions me to the needs of my project?

These are the two questions that are going to give the answer to us in what social network we must be.

 Returning to the first question, which is my niche of market or my ideal client, you must ask to you: he is a man? she is a woman? that age rank has? it has children? what studies have? which is its purchasing power? which is its geographic location? its habits? that social networks use? what type of devices uses?

You must be able to know the best client than the same, in fact the client must feel it, you must empatizar with him and know: which are their needs, that it worries to him who are the pain points, what benefits look for, thus to be able to design a content that offers solutions to him and connects with its emotions.

If you want to know more on your ideal client you have a post exceeds it “ > Ver post

We must consider that the users are hiper informed, reason why our content must be of value and must be escaneable, that in two or three seconds the user can see if he finds what needs.  In addition it is necessary to consider that the tendency and the evolution is more to consume images, video and computer graphics, in summary more audio-visual containing.

 Secondly, which are my objectives? branding? positioning? leads?  loyalty? to increase the presence of the brand online? to connect with your clients? in order to facilitate information to them of its interest? or perhaps funny? to gain reputation? to gain positioning? to give a service of attention to the client? to construct a community? to increase the conversions?

And finally the election of the social network comes, we are going to see the main ones and more used with the type of user of each of them and his optimal content.

Facebook: Social networks, in as I have to be? As I have to choose? How?

Facebook

 

Facebook is the used social network more of all, people think that is why that she is used and than all we have a personal profile that is easiest to use and it is not thus, in fact is most complex of all to be successful.  Facebook is a social network of leisure, Facebook is not to sell nor to make publicity, your profile of Facebook cannot seem the catalogue of the Carrefour publishing only products and prices. That does not mean that you cannot never speak of your products, services or new features, but you will have to publish 80/20, to publish a 80% of content of value versus a 20% of advertising content.  On Facebook it is necessary to share value content that allows the interaction and conversation in the form of photos, videos and small texts, but must be attractive, since our visibility depends on it.

You have heard speak of EdgeRank? It is the algorithm of Facebook, he is the one that decides if your publications are going away to show or in the wall of your followers and that it among others does not depend things on his interaction and the time that take in doing it. In facebook we must try to connect offline and the online one and to follow a strategy of recommendation marketing. We can use publications using the segmentation.

With what frequency we must publish? Memories that are better quality what amount, remember the EdgeRank, I I recommend to you to publish between 3 and 5 times per week, everything depends on the product or service that you offer. It is a more popular social network between women and the content with which we interacted and we followed is different, make-up fashion for us, deports and video-games for them. More of 70% of the adults online they have a profile in this social network, we are almost all, of there its popularity and necessity to be there with your project

 

Twitter: Social networks, in as I have to be? As I have to choose? How?Twitter

 

Twitter has become a platform of microblogging where the users consult the news. It is next to facebook the 2 used social networks more in Spain, is characterized because your messages are limited 140 characters in which we can include: Twitter cards, photos, computer graphics Twitter is a channel where the information flows very quickly, the communications are instantaneous, for that reason he is suitable as service of attention to the client, fast and effective.

In Twitter it is necessary to share value contents and contents that attract traffic the Web, to generate sales it is necessary to be very active and to take advantage of the high reach search clients by means of the use of hashtag, the users produce and consume great amount of content. In Twitter it is necessary to publish minimum 3 times to the day.

 

Instagram: Social networks, in as I have to be? As I have to choose? How?

Instagram

 

Instagram is the social network of branding par excellence, is the social network that is going to show the most human and natural side of near form, if in addition your project is very visual (fashion, decoration, prescriptions, trips) this is your social network.

You can publish your day to day with attractive photos visually to generate traffic to your webpage and other social networks. His public is mainly feminine and grows of exponential form every year

 

LinkedIn: Social networks, in as I have to be? As I have to choose? How?LinkedIn

 

LinkedIn is network professional par excellence, mainly if your business is Business to Business, is very recommendable, since they can put you in the radar of people who can need your services, in her exist opportunities of business and networking.

All the content that you share must be focused to praise your professional image. It has more popularity between men and people of an educative level superior. His it is to publish once or twice per week.

 

Google Plus: Social networks, in as I have to be? As I have to choose? How?Google Plus

 

Google Plus is a tool of Google, reason why it is a tool for positioning SEO, so wanted by all. You will be able to share value content and of realising segmentations thanks to the circles. In addition, if you have a physical business, you will be able to register in Google Places to take advantage the benefits of the geolocalizaci³n.

 

Pinterest: Social networks, in as I have to be? As I have to choose? How?Pinterest

 

Pinterest is the social network of the inspiration, products and ideas of: fashion, beauty, art, photograph, design, weddings, decoration, restoration, computer graphics It allows us to create boards with very interesting connections and descriptions for SEO. The key is in sharing photos of great quality and originality. It is a social network dominated by women, around 80% of the users are it.

 

Youtube: Social networks, in as I have to be? As I have to choose? How?YouTube

 

YouTube is the second used finder more, a powerful tool that will help with the positioning SEO us by the link building. With YouTube we will create the corporative channel of the brand, having also helped to humanize it. It is necessary to create videos: demonstrating to knowledge, presenting products or services, teaching to make something, tricks These videos will help you to generate authority, the first 10 seconds are key, is what a user in deciding if takes interests to him and is to him attractive its content or not and if it is going away to be to see it.

I hope that this postblog-videoblog you has been of utility and makes you reflect on this so common error, you have realized sad which you have some social network left and?

12 Commentaries
  • Marta R of Or.
    Published to 13:01 h, 04 October

    Brilliant trabajazo Dew, has enchanted to me that you begin with videos! I believe that it will be first of many. A greeting!

  • Anabel
    Published to 15:44 h, 04 October

    The post has enchanted me. Totally in agreement with which you say.
    A greeting
    Anabel

  • Sara Jim©nez Pajares
    Published to 16:42 h, 04 October

    Just the other day spoke with a friend on this, because it asked to me because it did not have IG for my project and my argument was simple, use a social network that is used me for all the public, since use images and texts and I few years take fighting in her with 100k following ones, I do not want to begin of 0 in another one, because my project enchants to me.

  • My goal, your health. Carolina
    Published to 17:54 h, 04 October

    Hello!
    Good I it truth am that I am of which thinks that, better little and of quality that and to have left it much. For that reason I have decided on the social networks that I dominate more and with that I feel more comfortable.
    Of course, that always is something in the inkpot or something and so it can improve, but that for example I very take myself in serious the fact to interact with All my readers. That is to say, although they loosen to me hello, because I respond that hello. We go, I respond all the commentaries in networks and including in blog, because I consider that if they are spending their time to you, is of receipt to thank for spending it to the time and attentions that are deserved.
    It is not that it wants to be conceited of it, because since there am saying, I must learn much, but that often I have gotten tired to comment certain pages, to try to support my the same and not to receive anything in return (and I do not speak in my networks or blog, but an answer commentary doubt. etc).
    So brilliant advice skies. And he has enchanted to me to know you by the video.
    Kisses

  • MiauPotingues (@SandraMiau1876)
    Published to 13:25 h, 06 October

    Hello gorgeous!
    Thank you very much by that explanatory video, I believe that it is not possible to be to everything and but if she must herself work that then it is a pure stress to have to be in all the social networks, I I have instagram, facebook and to twitter and already arrives to me, does not give to the life for snapchat nor other networks me
    It is necessary to do what one can what the others do, is not better to have less and than and well much untidy
    A kiss!

  • Lola Bernalte G³mez
    Published to 13:41 h, 06 October

    Very in agreement with which you say. I in Instagram raise daily. In Facebook I update when I have new chapter.

  • Alexandra Dacier
    Published to 19:08 h, 06 October

    The blog has enchanted me thematic of you. And lately I am making a calendar of my social networks. It is very certain what you say; to want to include everything is not very practitioner for our personal brand.

    Greetings.

  • Vanesa
    Published to 19:08 h, 07 October

    You have depressed me a pile because I have enough forgotten Twitter and Pinterest: the first because no longer it gives me time to publish in more (it is worth or I do not know to organize to me) and second by the same with the addition that I do not finish taking tranquillo to him. I will have to put me to it but it is that to write, to make photos, to try, to publish, to be kind to the SEO, to the commentaries, to work, to arrive at 20h to house, to be with my son and to make familiar life then because no, I cannot, and sight that it attempt but is impossible to me being abroad so many hours. It does not sound to excuse but no longer I know how to make it to be useful plus the time! Muaks

  • andrea
    Published to 00:16 h, 08 October

    Very interesting your videoblog! And in addition I congratulate to you seems that it is a good form to arrive at much people.
    On the subject of that you speak, 100% in agreement! To be in many social networks and not to handle give them very bad image well name brand. He is preferable to be in 2 or taken to be in 4 that has terrible content or a content nonupdated.
    I wait for this video serves to which they estan home! a greeting and luck

  • Gladys
    Published to 13:25 h, 08 October

    I cannot be more in agreement with you in everything what you have exposed on the social networks. The truth is that I was opening them little by little, first because I must very just a short time to take care of them and secondly because it wanted to see the answer of the followers and from the demand of the same was opening more. Attempt to follow all the steps that you have explained and not to also have left them and I know clearly that at the moment I am not going to open any more because with those than I have already is sufficient.

    It seems to me brilliant that you insist on not publishing content simultaneously, but by comfort as much companies as bloggers it usually do and causes aburrimiendo in seeing the same.

    Excellent videoblog. A greeting.

  • Diana Garc©s
    Published to 00:59 h, 10 October

    Gorgeous, this brilliant post and the video of course also 🙂 Is certain that all, when we began, we commit this error to put in all the social networks that there are in the market or which we think that it is going to serve to us, when the truth is we must learn to choose or and mainly to be consequent with that election, if we have done it or from the home.

    To maintain active a social network is not easy, now to maintain 5 or 6 are still more complicated, for that reason it is important to have a plan as you mainly say and to know to execute it, something that really causes many headaches to us. So I thank for mcuho to you your ideas, because they come brilliant for the moment at which I am at the moment with my projects.

    Thanks gorgeous 🙂

  • Mel
    Published to 08:12 h, 10 October

    Hello! In order to begin, the post and the video have enchanted me. When I began with the blog, I decided (badly done) that it had to be in all the social networks that knew. Obvious, I committed an error of which I have realized throughout the time. At the moment, I am with that I feel more comfortable and with that I have more contact with my followers: through blog, Facebook, Twitter and Instagram. I believe that we would have to go little by little, and mainly, to read posts as useful as yours to inform us better and not to make the things to the crazy person. I had the mistaken concept of which œin how many he was better more, and clear, that cannot be. A brilliant work very well explained yours and! Gracias 🙂

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