26 Sep Ideal client You know who is? Identification and benefits
You have heard sometimes the proverb the one that much sandal little tightens? It is an error very common not to establish a niche of market and an ideal client, not being both concepts the same. He is very typical to want to sell to everybody, but when we want to sell to everybody we are not selling to anybody, reason why it is impossible to establish a strategy of marketing for our project without being able to define who are going to be our clients, since everybody does not have anything common.
To day of today a brutal competition exists, reason why it is necessary to establish a market niche and to specialize to secure competitive advantages, is an error to think that to center our strategy in a market niche it is to limit the yield of our project. In addition, within our niche of market we are going to find the hen of gold eggs, to our ideal client, that client will be the base of a strategy of success for our project.
Niche of market
A market niche is a group of people with a series of characteristics and similar needs that your product or service solves a necessity to them.
As choosing your niche of market
In order to choose the market niche you must consider 3 things:
- Passion: What is what it is excited? When you choose something that is excited you transmit your passion in your product or service and that the client perceives it, in addition, to work in which you like supposes a smaller effort and a greater motivation in the first months during which your project is taking off.
- Knowledge: You must be expert of the matter of the product or service to be able to position you as an expert and to offer solutions to your clients of quality. To have some solid knowledge will cause that you can contribute more contained of value to your clients and power of positioning to you as an expert in the matter.
- Utility: your product or service must solve a necessity so that the same is acquired.
Once or we know which is our niche of market we must look for our ideal client, which since or there am saying, comprises of your niche of market. It is an error and it is cause of failure of many projects and businesses the fact of not knowing your ideal client, that client with whom we are going to connect from the first moment of a different way and with which we are going to want to work.
She is that one person who finds an ideal solution to her problem or necessity, in products or services that your you offer fulfilling its satisfaction and expectations.
Characteristics of your ideal client
Your ideal client is a person with some characteristic very specific:
- She is a person who values your work and it likes as person and professional
- He is conscious that he has a problem or necessity that your products or services solve without trouble
- He will be arranged to pay what bonds
- It will be satisfied with the product or received service
- He will recommend people to you of his surroundings and you will obtain a testimony on the quality and satisfaction of your product or service.
How to find your ideal client
When you do not know who is your ideal client is impossible to establish a marketing strategy and for that reason it arises the frustration by the loss of time and money in social networks and publicity without obtaining results, since you will not be able to connect with anybody.
You must imagine you to that ideal client in detail and define:
- Who is: if he is an O-Man a woman or both, what age has, his studies, his income, his familiar data
- Its interests and habits: that it likes to do, which are their preoccupations, what social networks use
- Its needs: which is the problem or necessity that it has, which are their points of pain, what benefits look for
When you know your ideal client perfectly you can adapt your strategies of marketing and power to attract your ideal client to be able to offer your products or services to him connecting with his emotions.
Benefits to center you in your ideal client
- You will offer better solutions to your ideal clients
- You will specialize turning you into a referring one of your matter
- You will obtain a greater economic yield since your clients will be prepared to pay by your specialized services
- Your message of marketing will be clearer writing by and for your ideal client using the most appropriate language
- It will be easier to select the key words to you to use in your webpage
- You will know what value content of creating for your clients
- Your project or business will be more efficient when specializing the production processes
- Your clients more will be satisfied when obtaining more customized solutions and with more quality
- You will obtain some clients fidelizados and happy with the product or received service.
- They would recommend to you whenever they have occasion
To work thinking about your ideal client will simplify your productive processes, you will fulfill the expectations and satisfaction of all clients and really will optimize your strategy of marketing. You were already working by and for your ideal client?
If it is not thus, I recommend that lame paper and pencil to you and you begin to write in first person as if you were one of those ideal clients who you imagine, or perhaps that client who already you know with that you have liked so much to work, so that you can know that she is what needs, she frustrates to him, she wishes, that solution/necessity/service needs and as you can connect with him. When you have in mind that ideal person you know to whom you as much go and you know the words, as the tone, as the content that you must use, will be to you much more easy. It remembers, that in addition, is the base of a success strategy.