You know who is your ideal client? Identification and benefits
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IDEAL CLIENT BY @MIREIARMARTINEZ

Ideal client You know who is? Identification and benefits

You have heard sometimes the proverb œthe one that much sandal little tightens? It is an error very common not to establish a niche of market and an ideal client, not being both concepts the same, that why you can trust us to protect your project and give you a best deal at unlimited hosting  He is very typical to want to sell to everybody, but when we want to sell to everybody we are not selling to anybody, reason why it is impossible to establish a strategy of marketing for our project without being able to define who are going to be our clients, since everybody does not have anything common.

To day of today a brutal competition exists, reason why it is necessary to establish a market niche and to specialize to secure competitive advantages, is an error to think that to center our strategy in a market niche it is to limit the yield of our project. In addition, within our niche of market we are going to find the œhen of gold eggs, to our ideal client, that client will be the base of a strategy of success for our project.

 

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Niche of market

 

A market niche is a group of people with a series of characteristics and similar needs that your product or service solves a necessity to them.

 

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As choosing your niche of market

 

In order to choose the market niche you must consider 3 things:

  1. Passion: What is what it is excited? When you choose something that is excited you transmit your passion in your product or service and that the client perceives it, in addition, to work in which you like supposes a smaller effort and a greater motivation in the first months during which your project is taking off.
  2. Knowledge: You must be expert of the matter of the product or service to be able to position you as an expert and to offer solutions to your clients of quality. To have some solid knowledge will cause that you can contribute more contained of value to your clients and power of positioning to you as an expert in the matter.
  3. Utility: your product or service must solve a necessity so that the same is acquired.

Once or we know which is our niche of market we must look for our ideal client, which since or there am saying, comprises of your niche of market. It is an error and it is cause of failure of many projects and businesses the fact of not knowing your ideal client, that client with whom we are going to connect from the first moment of a different way and with which we are going to want to work.

 

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Ideal client

 

She is that one person who finds an ideal solution to her problem or necessity, in products or services that your you offer fulfilling its satisfaction and expectations.

 

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Characteristics of your ideal client

 

Your ideal client is a person with some characteristic very specific:

  1. She is a person who values your work and it likes as person and professional
  2. He is conscious that he has a problem or necessity that your products or services solve without trouble
  3. He will be arranged to pay what bonds
  4. It will be satisfied with the product or received service
  5. He will recommend people to you of his surroundings and you will obtain a testimony on the quality and satisfaction of your product or service.

 

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How to find your ideal client

 

When you do not know who is your ideal client is impossible to establish a marketing strategy and for that reason it arises the frustration by the loss of time and money in social networks and publicity without obtaining results, since you will not be able to connect with anybody.

You must imagine you to that ideal client in detail and define:

  • Who is: if he is an O-Man a woman or both, what age has, his studies, his income, his familiar data
  • Its interests and habits: that it likes to do, which are their preoccupations, what social networks use
  • Its needs: which is the problem or necessity that it has, which are their points of pain, what benefits look for

When you know your ideal client perfectly you can adapt your strategies of marketing and power to attract your ideal client to be able to offer your products or services to him connecting with his emotions.

 

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Benefits to center you in your ideal client

 

  1. You will offer better solutions to your ideal clients
  2. You will specialize turning you into a referring one of your matter
  3. You will obtain a greater economic yield since your clients will be prepared to pay by your specialized services
  4. Your message of marketing will be clearer writing by and for your ideal client using the most appropriate language
  5. It will be easier to select the key words to you to use in your webpage
  6. You will know what value content of creating for your clients
  7. Your project or business will be more efficient when specializing the production processes
  8. Your clients more will be satisfied when obtaining more customized solutions and with more quality
  9. You will obtain some clients fidelizados and happy with the product or received service.
  10.  They would recommend to you whenever they have occasion

 

To work thinking about your ideal client will simplify your productive processes, you will fulfill the expectations and satisfaction of all clients and really will optimize your strategy of marketing. You were already working by and for your ideal client?

If it is not thus, I recommend that lame paper and pencil to you and you begin to write in first person as if you were one of those ideal clients who you imagine, or perhaps that client who already you know with that you have liked so much to work, so that you can know that she is what needs, she frustrates to him, she wishes, that solution/necessity/service needs and as you can connect with him. When you have in mind that ideal person you know to whom you as much go and you know the words, as the tone, as the content that you must use, will be to you much more easy. It remembers, that in addition, is the base of a success strategy, and we can accomplished all of that with our cheapest dedicated server.

 

20 Commentaries
  • Ruth Soto
    Published to 13:11 h, 26 September

    I am totally in agreement with which you tell us, in addition I have read some small thing that did not know and I will see how I can adapt it case. the more defined you have all the aspects the more easy is œto sell to you. But encounter that there is to be pending of too many things, I take little with my Web and the majority of times forgets half to me the things, I know that there is to do them but it goes away to me. Thank you very much by your indications, therefore I have them more by hand, to see if one does not forget to me.

  • Maria ML
    Published to 15:57 h, 26 September

    Hello! creoque is a post very valuable with good advice for whom they want to become a niche of market. Sometimes with so catching clients there is one whom its product does not specialize or service and in the end does not secure the awaited results or it does not arrive at as much people as it was believed at the outset. Thanks to share it. Kisses!

  • dmezzadri
    Published to 16:41 h, 26 September

    Great post. Realmete is simple although without a doubt he is quite complex. It finds your ideal client and it places in its hands the ideal solution for its problems. saluddos

  • In my humble opinion Blog
    Published to 23:57 h, 26 September

    Muh­simas thanks for your article, has been to me from much help, is a very complicated subject normally, thanks to help us!

  • Beautiful and wonderful
    Published to 10:53 h, 27 September

    I take just a short time with my Web and all these advice serve to me helpful because it is a quite complex subject. Thanks to share it. Kisses.

  • Something special
    Published to 20:23 h, 27 September

    In the one of the passion, I can affirm it. When something you like, you enjoy and you in this way pasiona the beams to notice to the clientos. That yes qie does not deceive and tien more benefits than if you put yourself with that to neither it goes you nor it comes to you.

  • Pilar Magia Natural
    Published to 22:48 h, 27 September

    that explained everything well, the truth that sometimes I lose a little yet this thanks to help us

  • Jen
    Published to 21:03 h, 28 September

    Interesting, but that difficult is to find the ideal client and but in the middle of this economic crisis (in my country). I believe that having target defined is the ideal.

  • saiz Javier alonso
    Published to 02:23 h, 29 September

    very intereante, although it is difficult to find an ideal client. I think that the client is necessary to make him see that she needs lq we offer to him to attract his attention.

  • Diana Garc©s
    Published to 10:49 h, 29 September

    I create like your it manifest in this post that is important to identify your ideal client and in the case of us bloggers œyour ideal reader, that person at whom we want to arrive with our writings and the message that we give.

    When we know who is, is much more easy to communicate and to write. Excellent post of awareness (if the word says thus jajaja) gorgeous 🙂

  • estefania cort
    Published to 11:36 h, 29 September

    Good post, coverall for a novice as I! jajajjaja very good help! thanks

  • Carolina de UnaMentedeMujer
    Published to 13:52 h, 29 September

    Excellent information, definitively so that a business “ or small or great it works, is needed to determine with details our ideal client

  • Paula Alittlepieceofme
    Published to 17:28 h, 29 September

    Of this I understand a little, would not be the first time that I put myself to think œif I had such business would like that she was directed to And he is something that the companies would have to know clearly, because sometimes they try to include much market and they have bad results for that reason Bss.

  • Bego
    Published to 18:30 h, 29 September

    I have studied just a little bit on the subject and often it give account you that people mount companies without considering these factors and soon she happens what passes that they do not go above, Many is by other reasons but the great majority is that not even they have been stopped to think about that will be its client.

  • Sara Jim©nez Pajares
    Published to 20:33 h, 29 September

    The post enchants to me that you have done on the ideal client, studied marketing and has had the luck to be able to put it in practices as much labor as personally.
    I have a pair of projects in mind and incosncientemente I thought that they could be directed for all the public, but is certain that I have my niche marked, and analyzed for when one dares to send it.
    I keep this connection since it is to me very interesting.

  • To be Beginner Parents
    Published to 00:27 h, 30 September

    Fascinated I am to read you because I learn many things with you, to know how to identify our client is extremely important not to fail in the attempt to begin a company, I have tried to identify my ideal client and have carried out judicious the task and nowadays this employing to fruits my, since that to all it does not like what I am offering to them, interesting.

  • Victor Garc©s
    Published to 00:28 h, 30 September

    Power seems brilliant me to identify your client ideal, in this case my reader ideal, but no matter how hard inento, I look for, I generate, me it I imagine not yet I have been able to give with him, because in my world there are not different typical that all do not estan in agreement with them, to arrive at I publish generally is better, but either how it wants to see everything, seguire in my search.

  • Vanesa
    Published to 10:34 h, 30 September

    I believe that this point is so basic at the time of mounting a company or business as to know and to know well clearly to what we are going away to dedicate. Businesses to the flight without a good previous study cannot be sent because they have all to break. I like much all the info that you offer post to us after post, a hug!

  • Pingback: Social networks, in as I have to be? As I have to choose? How?
    Published to 21:04 h, 15 October

    [] If you want to know more on your ideal client you have a post exceeds it “ > Ver post []

  • Pingback: Keys to have a blog of success + Entrevista and advice of a real case
    Published to 14:25 h, 24 October

    [] Since I have already spoken previously in the blog, it is very important to know clearly which is our niche of market and our ideal client, by them we must know who we want that they are our readers to know what content is going to them to interest and how we are going to interact with them choosing therefore the tone of voice and the more opportune social networks. To see post on Ideal Client []

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