23 August Publicity for entrepreneurs and SMEs
The publicity always has sounded to expensive budget, but thanks to the social networks and google adwords, entrepreneurs and SMEs will be able to realise advertising campaigns with very reasonable budgets. These advertising platforms offer the possibility to us of increasing our number of followers/fan/community, to increase to the clicks and conversions in the website, to increase engagement and to promote products or services
Google Adwords is an advertising platform of Google that shows to our announcements people interested in our products or services of potential form, being able to announce you in its finder of google, pages Webs by means of banners, cards of product of shopping in the finder of google, announcements in videos of YouTube, et cetera. Google adwords facilitates a set of statistics of your announcements and the used key words, with this information the advertising campaign realised will be able to be optimized and to improve our yield by means of the ROI and with the pursuit of the conversions.
Facebook ads an advertising platform within the social network Facebook by means of which you will be able to realise commercials with different objectives. Among others options in facebook ads we could promote your page of Facebook, your website, your event, your application, an outstanding publication, et cetera. The advantages that to us on Facebook the publicity offers are the following:
1- Segmentation of the announcements: the announcements can segment by demographic data and interests of the users
2- They are only pleased by the obtained clicks of the users interested in your business
3- Increase of the interaction with the users: being able to promote special contests, drawings or publications
4- Viralizaci³n of the publicized content: if the shared content is contained of value for your users they themselves will share it of massive form between their friendly having increased your reach
5- Measurement of results: Facebook offers statistics of your page of Facebook and your announcements, offering to you the possibility of optimizing your campaigns in this platform.
Instagram ads also offers the possibility of realising announcements in this social network, announcements with very visual contents, to catch new clients and to promote its products or services. Instagram also allows to segment our objective public and to verify our result with the statistics that this platform provides
With Twitter ads we can secure a greater reach of objective public, also it offers the possibility to us of segmenting with the advantages and benefits that it offers, tweets could be shared retwitteados, responding or marking as favorites. One will only be pleased when a user interacts previously of some of the mentioned ways.
What you think of the publicity in Google Adswords and the Social Networks?