11 August Benefits to contract community manager
WHAT IS A COMMUNITY MANAGER A COMMUNITY MANAGER?
She is a professional who is in charge to manage the community online of a brand or company being created and maintaining relations with his clients, the Community Manager is within reach of all the companies since its cost depends on the hours of dedication asked for and cost that is not cost, but investment.
WHICH ARE THE FUNCTIONS OF THE COMMUNITY MANAGER?
1- To elaborate a Social Average Plan establishing the strategies that are going away to carry out in each one of the social networks with election of the content to distribute.
2- To apply to the Social Average Plan
3- To invigorate and to interact with the community
4- To monitor publications and the traffic of the webpage, elaboration of statistical information and results. Analysis of the results for the application of action revisers and optimization of the strategies of the Social Average Plan for the fulfillment of the objectives and of establishing which are the best days and hours to publish content in each one of the social networks.
BENEFITS TO CONTRACT A COMMUNITY MANAGER
1- To improve the image name brand: it is essential to have an attractive, present and up-to-date webpage connected to our profiles of social networks, which must be optimized offering a more coherent image between online and offline of the company, unifying heads, logo, images, publications, colors, et cetera. Your brand must communicate a unique image, that the clients recognize your brand. Nowadays, everybody looks for everything in Internet, reason why our presence in the world is essential online
2- You will improve the attention to the client: it is necessary to interact quickly and empathy to the commentaries and interactions of the users in the social networks, the attention to the client is key for the differentiation and growth of the brand or company.
3- Reputation online: directly related to the service the client. It is necessary to take care of constant form our reputation online and offline since our reputation offline can turns reflected in our reputation online, but is key to take offline the online one, since the happy clients will be our better letter of presentation online in the case of receiving critics.
The Community Manager will manage the crises of professional way, reacting of fast and effective way, monitoring and communicating with the community.
4- Distribution of value content/Marketing of Contents: in order to nourish the social networks a great volume is needed content, but to find good content requires time. The Community Manager works in the treatment of content, that is to say the compilation of information and content of excellent value for the brand or company, organizing it and presenting it in different formats for the different social networks, to secure a greater interaction of the community.
In addition the Community Manager will be to last in the subjects and the tendencies of the present time related to the content of value for your company.
5- Increase of the traffic Web: all the hearing and community that we have obtained in social means will have to go to your webpage, our presence online will facilitate the arrival of new clients to our brand or company thanks to the content shared in the social networks.
6- Analytical of results of social networks and traffic Web: it is necessary to establish kpi's correct and later to realise an analysis of the metric ones with the information of results based on the established objectives, being able to make decisions for the optimization from our strategy based on the obtained results.
To be usuary of social networks does not mean that they know to use the social networks of professional form, as peculiar data I say you that having asked the people of my surroundings on which is the social network that thinks that of professional form they would manage better? The answer was unanimous Facebook then I I would dare to say that it is the social network more complicated to manage from an enterprise point of view, in a post future I will reflect envelope it.
You see benefit in contracting community professional manager to manage the social networks of your project?