01 August Marketing of Contents: Concept, Benefits and as elaborating it
YOU WANT TO KNOW HOW CAN HELP THE MARKETING YOU OF CONTENTS?
Who has not heard speak of the marketing of contents or the content of value to day of today? If you have not heard speak of the marketing of contents you are losing the opportunity to develop to a strategy of positioning long term Web and a loss from visits and possible clients to your website.
WHAT IS THE MARKETING OF CONTENTS?
It is a strategy that consists of the creation and elaboration of a content of attractive value for our public with the aim of attracting them towards us to be able to connect with them and to secure some type of conversion of them.
According to as they are our objectives we want to obtain that public who arrives for the first time returns from voluntary form with the aim of obtaining micro conversions. The marketing of contents allows to grow of constant and stable form to position themselves and to consolidate as referring in the sector.
The content will adapt based on the activity and typology of the company and will elaborate a plan of publication and diffusion to optimize its result. Its creation and diffusion directly repel in the rest of strategies of marketing as much of social networks and SEO among others.
The distribution of these contents of value free attracts and fideliza to the clients generating a positive feedback. This content goes to attract the attention and participation of our objective public, therefore the content is not going to be an advertising content, but a content of useful value and for our clients, being able to as much spread this content in the social networks, videos, podcast, to newsletter, corporative magazines, ebooks, et cetera.
BENEFITS OF THE MARKETING OF CONTENTS
1- It improves your image name brand with the elaboration and distribution of content of the value: you will improve your reputation turning to us into referring within your sector.
2- Differentiation against the competition: creating an own, personal and distinguishing style with the created unique contents.
3- Positioning SEO: the value content elevates the visibility of our brand improving search engine optimization, a positioning that is cheaper and profitable, since the key is to obtain organic or natural traffic.
4- Segmentation: when realising a strategy of marketing of contents you must think about your objective public, directing to us exclusively with our content to those potential clients in whom we are interested.
5- Confidence: the confidence we are going it to create through the contents published, since the same are going to show our knowledge, experience and professionalism, when sharing qualified information and of reference of the sector.
6- Authority: directly related to the confidence, we will gain authority when our objective public finds when realising searches on a thematic one and obtaining from us gratuitous and qualified data of value.
7- Increase of the sales: all this will help to in this way secure to more visits and more conversions us, which partly will be translated in more sales.
HOW TO MAKE MARKETING OF CONTENTS?
PHASES OF THE ELABORATION OF A STRATEGY OF MARKETING OF CONTENTS
1- Definition of your target or objective public: it is very important to know who is going to be our objective public for the elaboration of the content
2- Brainstorming: it is necessary to think which is the content that we are going to create, thinking about keywords or key words that are going to give the opportunity to us to arrive at ours target or objective public, to know what is what our objective public looks for and to analyze to the competition and companies of reference in the sector
3- Elaboration of the contents: elaborating them of form it optimizes for positioning SEO, optimizing: title, metadescripci³n, URL, content, images and connections.
You want to know more on the Marketing of Contents?
Then you do not lose a very complete article published by Vctor Martn on Marketing of Contents that includes videos, statistics, graphs, errors to avoid, strategies of marketing of contents, examples with which you will be able to begin to put in practice your strategy of Marketing of Contents.
You need original contents and quality in your Web to arrive at the clients and to catch his attention. Thanks to the marketing of contents it will improve your positioning in the finders of natural form and you will attract more traffic your Web, you were already making marketing of contents?