Marketing of Contents: Concept, Benefits and How to elaborate it.
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MARKETING OF CONTENTS @MIREIARMARTINEZ

Marketing of Contents: Concept, Benefits and as elaborating it

 

YOU WANT TO KNOW HOW CAN HELP THE MARKETING YOU OF CONTENTS?

Who has not heard speak of the marketing of contents or the content of value to day of today? If you have not heard speak of the marketing of contents you are losing the opportunity to develop to a strategy of positioning long term Web and a loss from visits and possible clients to your website.

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WHAT IS THE MARKETING OF CONTENTS?

 

It is a strategy that consists of the creation and elaboration of a content of attractive value for our public with the aim of attracting them towards us to be able to connect with them and to secure some type of conversion of them.

 

According to as they are our objectives we want to obtain that public who arrives for the first time returns from voluntary form with the aim of obtaining micro conversions.  The marketing of contents allows to grow of constant and stable form to position themselves and to consolidate as referring in the sector.

 

The content will adapt based on the activity and typology of the company and will elaborate a plan of publication and diffusion to optimize its result.  Its creation and diffusion directly repel in the rest of strategies of marketing as much of social networks and SEO among others.

 

The distribution of these contents of value free attracts and fideliza to the clients generating a positive feedback.  This content goes to attract the attention and participation of our objective public, therefore the content is not going to be an advertising content, but a content of useful value and for our clients, being able to as much spread this content in the social networks, videos, podcast, to newsletter, corporative magazines, ebooks, et cetera.

 

 

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BENEFITS OF THE MARKETING OF CONTENTS

 

1- It improves your image name brand with the elaboration and distribution of content of the value: you will improve your reputation turning to us into referring within your sector.

 

2- Differentiation against the competition: creating an own, personal and distinguishing style with the created unique contents.

 

3- Positioning SEO: the value content elevates the visibility of our brand improving search engine optimization, a positioning that is cheaper and profitable, since the key is to obtain organic or natural traffic.

 

4- Segmentation: when realising a strategy of marketing of contents you must think about your objective public, directing to us exclusively with our content to those potential clients in whom we are interested.

 

5- Confidence: the confidence we are going it to create through the contents published, since the same are going to show our knowledge, experience and professionalism, when sharing qualified information and of reference of the sector.

 

6- Authority: directly related to the confidence, we will gain authority when our objective public finds when realising searches on a thematic one and obtaining from us gratuitous and qualified data of value.

 

7- Increase of the sales: all this will help to in this way secure to more visits and more conversions us, which partly will be translated in more sales.

 

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HOW TO MAKE MARKETING OF CONTENTS?

PHASES OF THE ELABORATION OF A STRATEGY OF MARKETING OF CONTENTS

 

1- Definition of your target or objective public: it is very important to know who is going to be our objective public for the elaboration of the content

 

2- Brainstorming:  it is necessary to think which is the content that we are going to create, thinking about keywords or key words that are going to give the opportunity to us to arrive at ours target or objective public, to know what is what our objective public looks for and to analyze to the competition and companies of reference in the sector

 

3- Elaboration of the contents: elaborating them of form it optimizes for positioning SEO, optimizing: title, metadescripci³n, URL, content, images and connections.

 

 

You want to know more on the Marketing of Contents?

 

Then you do not lose a very complete article published by V­ctor Mart­n on Marketing of Contents that includes videos, statistics, graphs, errors to avoid, strategies of marketing of contents, examples with which you will be able to begin to put in practice your strategy of Marketing of Contents.

 

 

Conclusion

 

You need original contents and quality in your Web to arrive at the clients and to catch his attention. Thanks to the marketing of contents it will improve your positioning in the finders of natural form and you will attract more traffic your Web, you were already making marketing of contents?

9 Commentaries
  • Urban&Mom
    Published to 22:29 h, 05 September

    The marketing of contents is becoming the difference, in the flexion point, that contributes content of quality to the readers and reads fideliza.
    Good post and very didactic.

  • Ana Aristiz¡bal
    Published to 23:02 h, 06 September

    It did not know exactly that it was the marketing of contents but I see that has many benefits, this post is very complete and interesting similarity to me mainly because it is explained as doing it, greetings

  • Sandra G
    Published to 13:31 h, 07 September

    The truth is that it did not have nor idea of this, so I remain by your blog You do not see the one of things that I am learning with him!

    Thank you very much by these so interesting articles 🙂

    Besote!

  • Alexandra
    Published to 16:18 h, 07 September

    Very good the post. I am reading a personal book name brand and has touched these points that you have left. I like this world and am very important to recognize, that we received when we learn to give. And that happens when we offer quality contents.

    This space has enchanted me. Greetings.

  • Gladys
    Published to 18:17 h, 07 September

    Hello!

    Value has seemed me a post by far and inspiring, because no matter how much says right and left that œthe content is the king itself found me with blogs badly written up and a quite poor content and is a true pity because by very badly that is done, it takes to a time and effort and the ideal is to try to do it every time better.

    I am of the opinion that every day we can improve in something and that enriches to us. Thanks to share! Greetings.

  • Vanesa
    Published to 17:25 h, 08 September

    This post has enchanted me, it is super explained good and personally you have clarified several points to me that had in doubt with respect to this strategy so thousand thanks, value very many east article type and thank for so much infinitely and so good information, muaks

  • Florencia Barbero
    Published to 18:02 h, 09 September

    Very good councils, marketing is what moves in these times and knowledge to present our content, whatever, is very important. I agree totally with you! Thanks for these tips of recommendation! ðŸ˜

  • Susana L³pez
    Published to 03:36 h, 11 September

    Good! It is a complicated task and by all means it is not necessary to take it lightly, he has been his time and I believe that never it is a work that is gotten to complete. 🙂
    Every day attempt to improve my networks and to do them more attractive to the public but as it shelp is not far from easy. .jaja A kiss and brilliant information!

  • Marta C.
    Published to 12:26 h, 12 September

    The concept knew the process but not, so thank you very much to give name to this strategy. As or you say is very positive for the company/Web to offer gratuitous contents of quality that shares with its hearing or objective public because the loyalty can be assured that sector to whom you direct the content, and in addition thanks to the social networks he is the more simple to distribute it and to cause that it arrives at the greater number of people. An enormous kiss.

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