08 Julio Introduction to the world of marketing
Welcomes blog! and consequently to
World of marketing!
This it is my first post and I go to be useful to make an introduction on the subjects that I am going to try and to publish at the same time as I initiate to you in a series of concepts of the world of marketing.
As they are times of undertaking, personnel marks, social networks and my objective are to help you to impel your project I am going to come to publish interesting articles that can be of utility and application in your project, in addition you will be able to comment the post raising your questions of the subject and I will help you solving your doubts.
It is key that your project shines with own light and personality, it will cause that your project stands out on the one of the others, catches the attention of your client and you secure your objective.
We leave from the assumption that or you have an idea or a project in mind and which is our objective? Whatever your project, your project satisfies some needs, thus our objective is to satisfy the needs with your objective public. How it influences marketing at the time of initiating a project? Lee the following points and you will see that marketing is and will be your companion in this new adventure.
For it, By where we began? Realising a market study, we will have to analyze:
¢ That product or service we want to offer
¢ What is the potential market
¢ What is its demand
¢ What is the present supply of this product or service
¢ The price in which we are going to offer our product or service
Once verified the viability of our project, it is necessary to put hands to the work. The following questions that come to us at the top are:
¢ That products or services and that variant I am going to develop
¢ That possible changes can take place in the market
¢ As of profitable they are the products or services that I offer
¢ That competitive advantage I have with respect to my competition
¢ As I am going to commercialize my products or services
¢ As they are going away to distribute to my products or services
¢ As I am going to present my products or services
You have realized that already we are speaking of marketing? Because what is marketing? The four basic pillars of marketing are: Price, Product, Distribution and Communication.
We can define marketing as the set of techniques and studies that they have by objective to improve the commercialization of a product.
However, if we deepened could speak of:
¢ Strategic marketing
¢ Operative marketing
¢ And digital marketing
Strategic marketing consists of the accomplishment of systematic studies of the needs of the market with the aim of developing to profitable products or services that offer a comparative advantage with the competition to fight in their niche of market.
Operative marketing consists of the planning of strategies of sale and communication to present products and services offered to its potential clients.
And digital marketing consists of the accomplishment of the strategy of commercialization in average digitalises.
Many people think that marketing and publicity are the same, do you also think it?
Then he is not thus, the publicity is a marketing tool, the publicity must as objective present new products or services, to present more thorough products or existing services or, complementary products or services or simply to position positively the brand, doing branding.
Shelp all this, then, what is the publicity? Definarla as the set of action of communication to present could a product or service using different means.
There is a direct relation between which it is marketing, and what is publicity, and both they will show the image to us of the brand that we have worked in our strategy. For this reason, he is vitally important to implant a strategy of branding within our strategy of marketing.
Little by little, I will be publishing articles to be working in detail, the different areas that we must work so that our project is a success with our strategy of marketing.
List@s to begin the way towards the success?