10 February How to improve your personnel branding or marks personnel in Internet
We want it or no, all we are a brand. We outside have a reputation and within Internet and depends much on each person to obtain that brand leaves a good memory in people. In order to obtain it is not enough with developing our work professionally. If you do not know how to improve your personnel branding, you need a strategy that helps you to obtain it.
First steps to improve your personal brand
You know clearly to what you dedicate yourself and in what you are a good professional, but and the others? Know to your would friendly and relatives, for example, to explain to what you are dedicated? It would be a good form to know if you are leaving to a good sign with your personnel branding.
It is fundamental that you know clearly your objectives, to where you want to arrive, in whom you want to turn, how you want that they see the others you and, especially, your future clients. And that must be very clear because, otherwise, when they see your Web, your social blog or your networks will not know what you offer.
When you obtain that people know and speak you of you, you will have obtained the necessary thing to be successful in your business. To be enterprising is not easy: there is much competition, investment is needed, and some sectors are very saturated. But with a strategy name brand personal studied and executed good, you will be able to obtain it.
Digital strategy name brand personnel
If you turn your enterprise objective into a mission, centering in solving problems and helping to you others, you will have more guarantees of empatizar with the people and of which they see you as a person who helps to others with her work and not as that it wants to profit at the cost of the others (by very allowed that are).
It analyzes your DAFO, that is to say, your Weaknesses, Threats, Strengths and Opportunities. That of fear not to discover your weaknesses to you. To even show them can help you to that they see you as somebody near one, with deficiencies at the same time as with strengths. In the end, your future clients will feel more identified with somebody imperfect, but they will be convinced by your professional abilities.
The image also influences much in the perception that the others have of your personal brand. You must choose the colors, the images and the typographies very well that you will use in your digital supports. Here it is where the advising will come to you very well from a professional of the design. Your branding must be emotional, be aligned and to be coherent with the emotions that you want to transmit and to desert.
From the home, the personnel branding will require to sell you to the others well. To many people he costs to them to make tasks of commercial, even when one is a same one. But you want to persuade to sell, you will have to lose the fear to sell to you, because in the personnel branding, you are the main product.
In your strategy you must leave a very important site for branding emotional. With this we mean that not only the content of the message is important that you transmit, but also the form to do it. To connect with the emotions of other will help to cause a high impact you in the future clients. That is obtained speaking sharing your more personal side, sharing your history, showing to you as you are, with empathy, creating connection with your objective public, telling histories of your day to day and your lifestyle, and showing realistic enthusiasm.
Those are many details that you must consider at the time of designing your strategy of personnel branding, but with a defined plan, hard work and much illusion you will be able to leave track in the others and to let grow your business.