27 January The errors to avoid if you want to position your image name brand
The image name brand has become something essential for all those professionals who want to offer their formation and services online. He is something in which there is to work day to day, with a strategy name brand previously defined and avoiding simultaneously some of the most habitual errors. We are going to know them!
To try to pretend what you are not
You cannot let grow your identity name brand basing you on a lie. You must dare to you to being polar. You must know very clearly is people to whom you are not going to him to like you do what you do, so it is far better that you are faithful same and your personality.
If you try to be the world well yet that in the end is ended up noticing. Your hearing will perceive that you are not authentic and will finish leaving to you or, which is worse, to initiate critics towards you.
So center in enamoring to a few leaving to the postureos and false appearances to you to a side.
Not to update your knowledge nor to form to you
If you have been decided to send your personal image name brand is because you are expert in something. But, no matter how much you know, you cannot be allowed to have left back you. It is fundamental that you invest in you and in your knowledge, as much in that field in which you are a professional as in marketing techniques that help to continue constructing your brand you, to work your visibility and to increase your sales.
Not to be original and to end up copying
It is possible that you think that there is much content online and nobody is going to realize if copies something or if beams just like another professional, but ten sooner or later by certainly somebody practically goes to discover your trick.
And you I say it who already I have taken several contained disagreeable surprises finding more than inspired by mine.
Your brand must be personal, and that implies that you must contribute own things to him. It defines well what is what you want to do and who is your objective public and thus you will avoid to fall in this error.
Typical error is search inspiration when you are working in creating your personal brand, but only that you obtain is to be contaminated and to end up sounding as other brands, copying what you have liked, but that it has not left original form of you nor it represents your essence.
Unsuitable photographies in blogs or social networks
The face of your image name brand you are, so take care of it much. The USA always photographies of cut professional and that are in agreement with that image which you want to transmit.
So forget to disguise you to you for your photos and realise a session of photos with which you feel comfortable, natural and identified.
To neglect the social networks
If you use many social networks simultaneously you are not going them to be able to take care of all. Center you in two or three, those in which you know that your objective public is more active, and jeopardizes to you to update and to share content at least a pair of times per week.
One is not to publish in all the social networks the same, but people will not have any motivation to follow you in the different social networks in which you are. In addition it thinks, that each social network has its content and its tone of voice, we cannot publish the same in instagram and in linkdein to put an example to you, instagram is a social network with which we humanized the brand and in linkedin we offer our more professional version.
Lack of strategy and of taken care of the image and the design
This it is a serious error that is committed with more frequency than it would have. The main failure is in not having defined well from the home what you want to do and how you are going it to do. For that reason, before sending you to the digital world to promote your image as professional, it designs a good strategy and it glides until the last detail.
Impatience and inconsistency
When we see which has been much successful with its brand we think that it has been thing of two days. But usually it is not thus, behind each project that prevails are months and even years of work.
You do not think that you are going to prevail by the fast route and centers to you in working little by little in your project, of constant form. In the end, you will end up seeing the results.
To construct an image name brand is not simple nor fast, but avoiding the errors that we have reviewed in this article you can obtain that all efforts bear their fruits. It designs your strategy and I know constant with her, the secret of the success is the work.