20 January Keys to secure a successful positioning name brand
When you decide to work your personal brand, it beams with an objective, to cause that you personal brand are a success, truth? Because but why? As usually it is shelp to go pa' na' is triviality
For that reason today I want to tell the keys to secure a personal brand you of success and to secure a successful positioning name brand. The positioning name brand in the process of creation, development and consolidation of your own personal brand is super important.
And it is that the personal brand is necessary to take care of it, and to understand it as a product more than you must design and develop. But you do not obtain that your objective hearing is able to understand and to have brings back to consciousness of all the values that you propose with your brand, without a doubt you will have failed.
Of that it indeed consists to position a brand. In working in an image name brand that obtains a positioning in the mind of the hearing to which we want to motivate to conduct some battle: to follow us, to buy to us, or any other that we want to obtain.
In this post I am going to try to reveal some keys to you to work in a successful positioning for your personal brand: we began!
1 Tener clearly objectives and I put
Hardly you are going to be able to arrive at no site if you do not know clearly which is the direction that you want to take. Before making any decision about your personal brand, you must consider until where you want to arrive.
To know clearly your personal and professional goals and objectives, and to visualize them with force, will allow to be able to mark those stages you that you must be covering to reach the final goal.
And as you imagine, knowing clearly where we want to arrive, it will help us to reflect about the values, qualities, and characteristics that must have our personal brand.
We must equip it with everything what it contributes value to the ultimate goal.
Making a parallelism with a physical product: all characteristics must have a utility about the use of the product.
2 Passion and authenticity
One says that if you dedicate yourself to which is excited, you will not have to return to never work. Assure to you that those goals and objectives of which we spoke in the previous point, have to do with that you are excited.
I repeat: with that one is really excited.
If you do not feel authentic passion for this reason, in the end is going to finish being detected by your objective public. Or worse still, the development of your personal brand will finish being something with a nutritional component that will move away to you of one of the fundamental personal objectives: the happiness.
The personal positioning name brand implies that you will have to be the 24 hours focused in contributing value to this brand. He is not something that can be disguised or be hidden. That does not hold it nobody.
Therefore, assure to you to be aligned with that really one is excited.
3 Establece your unique proposal of value
All we are different. If, you are also different. You are not better or worse than nobody, but you are different. It tries to explore that difference for the sake of improving your image name brand and the general positioning of your personal brand.
Any person who has worked previously trying to position a brand, knows that this positioning is always based on opposition to the competition.
That is to say, Apple is what is because exists Microsoft, and vice versa. Each tries to operate its qualities, without realising a pursuit of the values of the other.
They cannot identify to you as the other. You must be able to be only and different.
By all means, you are not going to him to like to everybody, but it is that one is indeed.
The more you work in your unique proposal of value, will obtain better and the more faithful followers.
Ten your own tone of voice
One of the aspects that you must more take care of is your tone of voice. It checks what is hoping to find your objective public. You do not try to communicate in a tone technician too much if your public delay something more colloquial, or vice versa.
Empatizar with the tone of voice of your hearing will secure many points to favor for the personal positioning name brand.
But eye! , you do not forget the main point: unique proposal.
Within that standard of communication, you can be most technical between colloquial or the most colloquial one between the techniques. It is an idiot example, but doubt, I believe that it illustrates what I try to explain to you.
It works in how you want to focus your visibility
At no moment of the time so many opportunities have existed to work our visibility as now. They exist multitude of tools to our reach, very low cost or gratuitous, to be able to give visibility to our brand.
It chooses in what events you want to be, in what social networks, how you want to design your own spaces, concerning webpage, as as much local of work, social networks, etc.
You do a list of all these points that give visibility you, and plans how you are going them to work in favor of transmitting image name brand and to position your aligned personal brand with those objectives and that it emphasizes our proposal of value.
It tries to move with your personal brand
We have commented it previously. Empatiza, empatiza, and empatiza. It is the first step to touch the chord of the public at whom you want to arrive. It tries to move and to touch to them to them. That they are possible to be felt reflected in you, or even that you can get to give a aspiracional motivation them.
4 the personal positioning name brand is in the long term
It takes care of your reputation. Once you know clearly the strategy of positioning and startings in this way, if it begins to give the waited for results you, insists.
The positioning name brand is a long term race in which you must reinforce the aspects that work, and try to correct those that does not do it.
For that reason it is very important that you do not try to turn aside itself of the established script not to end up defrauding to your hearing.
There is nothing worse than following offended or that feels betrayed by a brand that moved to them, but that at a certain time has finished defrauding.
By this it is very important to take care of your reputation, what is what you publish and how it beams. Not all bond.
5 Comparte your history
But you are not scared to share. You are not scared to make intrahistory of your personal brand.
To any public, client or consumer, it likes to identify themselves and to be touched with brands full of humanity. If you have a value history, certainly he is worth the trouble that you share why you are making the things, why you consider a series of objectives and what you are making to obtain them. You will see that emotional enlistment is increased.
Really, to position your personal brand has to do much with a magical word: COHERENCE. If, in capital letters. Coherence with the site at which you want to arrive within some years. To know clearly what you want to obtain, and to draw up all the bread crumbs that contribute value for it of a coherent way.