12 January What is and how to create your personal brand to leave track
How professional would you like to position as expert being worked your personal brand to you? Surely you have heard speak of the importance of working your personal brand to differentiate to you and to emphasize against your competition, and exactly for that reason you would like to deepen in the world of the personal brand, truth? Then let to me tell you that you are in the correct place, because I am going to tell to you what is the personal brand and how to create the yours own one. I will treat as important concepts as the differentiation, the objectives, the authenticity and the proper values.
What is a personal brand?
In order to understand a personal brand we must conceive it first as a commercial brand. The commercial brands are those that occur to know, that has a visual identity and represents some values.
Then, now it imagines that you are that company to sell, of arises the personal brand there. In this case, so much is not tried to sell, but to leave to a memory or a perception to you formed on same you in the others, the image that really we want to show.
The personal brand also knows as personnel branding, since the aim is to differentiate to you from the rest of professionals and to create a memory or a perception adapted on you. Everything what you transmit and it express, in person or facing the world online, conforms your personal brand. You must very consider in this process that everything communicates, from the actions to the words.
How to create your personal brand?
Since you have already seen, the objective of the personal brand is to be different itself from the rest of professionals and to create a perception on you in the mind of the others, by means of the communication and the values.
We are going to see A stage phase what steps you can follow to begin the personnel process branding.
To know you: who you are now
You must make a little autoreflexi³n and respond to questions as: which is my strength? , what values I have? , how it is my personality? , what is what it does aut©ntico/a to me? , or what things are excited?
With all that information that you are gathering of same you, you wraths giving account of what it is what it really differentiates to you from the rest of professionals, of why they would have to choose to you as professional.
Goals: to where you want to arrive
It is very important facing reflecting your true personality to know clearly certain things facing the future. It is possible that you do not know many things, but you must deliver the attack to try it and to reason which is your goal. That will help as much very many personal level as professional.
Between the questions that you can make you to clarify your goals, you find two scenes, in the long term and in the short term. You can deepen in both doing questions to you as: where I see myself in 5 years? , to whom I am wanted to direct? , what I want to transmit? , why I want to create a personal brand?
Strategy: to communicate what you are
Once you know clearly the previous phases, you will begin to draw up an action plan. For it, you will have:
- To put short term objectives: to arrive at x people, to present to you in x places, etc.
- To define to whom you are wanted to direct: professionals of certain sector.
- To set out the main message that you are going to transmit and that you have gathered in two first stage.
- To choose the channels in which you are going away to present: social networks, own Web, doing guest-blogging, making networking in events, etc.
By all means, the personal brand is something that there is to work with affection from our interior, since in the end it defines what you are professionally and the values that represent to you. It can take something of time to respond to all the questions and to discover to you same, but all we have a potential differentiator that can take to us very far, and not only at professional level.